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Our industry... in 20 years!

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Our industry... in 20 years! Trends and predictions in events, meetings, hospitality, and travel August 2015 Dan Berger | CEO | Social Tables


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Audience-Presenter Contract Leave at any time. Join the conversation: #WEC15 or @danberger. Steal everything. Participate... or don’t.


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I am a participant. I am a planner. I am a believer.


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3,000 customers (50,000 users) 150 countries 3 languages


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1 billion sq ft of function space 500,000 events created 63 million attendees impacted


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Just how big are meetings and events in the U.S.? Globally?


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Learning Zone Three Ways to Measure the Impact of Meetings


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1.8 million meetings in the U.S. per year for a total direct spend of $280mm. The U.S. meeting market is large. The Economic Significance of Meetings to the U.S. Economy, CIC Study, PwC, 2012


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$565 bn in 2012, including accommodation, transportation, and support costs. Hotel revenue associated with meetings and events is $103 bn. The global meetings and events market is even larger. Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013


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Source: World Travel & Tourism Council Global GDP contribution of travel will be $8 trillion in 2015 and is rising to almost $12 trillion in 2025. “


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Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013 Special Events Magazine Businesses spend money on events. Businesses spend 1% of revenue on meetings/events. 25% of corporate planners expect to plan more events this year. Millennials value events more than previous generations.


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Live Nation Concert Revenue was up 29% in Q1 of 2014. Google search for sport tickets up 32% from 2 years ago. Consumers spend more money on events. "Lifting the Curtain on Live Events," Think with Google, 2014 Brookings Institute


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Why do meetings and events matter?


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Meetings and events are a leading indicator of the economy. Meetings and events precede leisure travel. Their true economic significance is immeasurable. Meetings and events matter.


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Predictions for 20 years in events, meetings, hospitality, and travel.


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The number of event planners will continue to rise significantly. There were 94k planners in the U.S. in 2012. That number will grow 33% by 2022. Source: US Bureau of Labor Statistics


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Meeting and event professionals will be more strategic than ever.


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Event planning will be a more respected and common field. Of the 3,000 universities in the U.S., 80 each meeting planners


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Which trend excites you? Scares you? What will you do about it?


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The industry as we know it will be obliterated.


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The industry will continue to consolidate. 7 hotel companies own 80 brand Source: IBISworld, USA Today 2 companies make up 20% of the event revenue. Expedia and Orbitz control 80% of the OTA market. There are only 3 major air carriers


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Event logistics will be automated.


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Technology will be more integrated into our lives, and thus, into events.


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Which trend excites you? Scares you? What will you do about it?


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Group business will be booked mostly online.


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Event planning software will be free and integrated. There are 200 event registration softwares.


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Custom event apps will no longer exists. There are 120 event app companies


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Networks at hotels and events will be a target for hackers.


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Which trend excites you? Scares you? What will you do about it?


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Live events will be an important source of revenue for most companies


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Identify attendee segment. Simulate their experience from cradle to grave or survey them. Journey Mapping Source: The 8 Phases of a Successful Event, Maritz


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1990s 2010s 2030s Virtual audiences will be a basic component of events.


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Discovery will be seamless and perfect.


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Event space will be more commoditized than ever.


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Hotels will do mostly group business.


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Which trend excites you? Scares you? What will you do about it?


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Events will mostly be indoors or under covered structures.


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Everything you will need will be available on-demand.


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Learning Zone


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Organized labor will be less of an issue because events will be setup automatically.


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Which trend excites you? Scares you? What will you do about it?


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There will be a subscription model for events.


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Free events will be expected by consumers.


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There will be no cash at events.


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Events will be crowdfunded.


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Learning Zone


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F&B will be replaced by more efficient supplements and synthetic alternatives


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Which trend excites you? Scares you? What will you do about it?


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Education will be the key component at meetings.


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Content will be crowdsourced.


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Events will be smaller and more intimate.


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There will be no more weddings.


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Experiences will be more common and more expensive.


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Face-to-face interactions will be even more coveted. Source: eMarketer, April 2014


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Which trend excites you? Scares you? What will you do about it?


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Connecting | Q&A email: dan@socialtables.com phone: 917-359-7757 twitter: @danberger if you give me your card, I can send you the slides!


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