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30 Effective Social Media Tactics

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30 Effective Social Media Tactics Want to reach these people? 47% of all online time is spent on social media. 47% According to the “2015 Social Media Marketing Industry Report” from Social Media Examiner, 92% of marketers want to know: Globalwebindex, 2014 2 billion More than 2 billion people have social media accounts. WHAT SOCIAL TACTICS ARE MOST EFFECTIVE? Global Digital Snapshot, Wearesocial.net, 2015 Here are 30 of the top answers culled from the experts. 1. Create 2. branded pages. Optimizeprofiles. your pages and Ensure your profile pages use relevant keywords to get discovered via search. Brand your profile pages with great cover photos, backgrounds and colors. 3. Determine user interests. 4. Learn from leaders. Delve into social media data to identify relevant issues and user interests. 5. Observe how social-oriented brands and leaders in relevant markets select channels, tune-in to their customers and create engaging content. Post 5-plus times daily on Twitter and once or more each day on Facebook, LinkedIn, Pinterest and the channels you use. Feature great images. 7. 8. Invest time and money on great images to create the stopping power you need to standout. Use a 6. Post frequently. Use hashtags. Using hashtags helps with tracking promotions, targeting readers by areas of interest and starting conversations. Share photos of yourself and team. Humanize your brand by sharing candid shots. Your followers will identify with them. 10. 9. Build one-to-one relationships. Reach out to bloggers and other social influencers. Be valuable to them. Offer concise conversational tone. morsels of advice. Drop the corporate babble. Be friendly and approachable. 11. Rambling’s a no-no. Get to the point. 12. Don’t overdo the self-promotion. 13. Keep it real. 14. Ask questions. You’ll be labeled “spammer” and cast into to social media purgatory. Be authentic and draw from your experiences, knowledge, and sense of humor. You’ll get more engagement and insights when you throw questions out there. Run contests and giveaways. 15. Make things exciting for your fans. People love to compete and strive for the prize. 18. Interact in real-time. Prepare to work the channel often and actively. Respond fast and take part in real-time conversations. 16. Social media users have shown they like, love and share collages of illustrations and different style photos. 19. Follow-up with new connections. 22. Perfect your timing. Use Simply Measured’s free follower analytics tools to discover when your followers are most active. 20. When someone does you the favor of following, follow-up. Express your appreciation. Offer special deals to your followers. 21. 17. Create collages. Monitor and respond. Monitor mentions of your brand to find good feedback to share, bad feedback to mediate and new business prospects. Dial-up social media at events. % Showing your followers members-only love will build loyalty and invoke word of mouth. 23. Create event pages. Select a hashtag. Interact with attendees. Stream video. Publish content from the event. 24. Ration yourself. Toss up a popup that asks for followers. JOIN NOW! JOIN NOW! Marketing expert Neil Patel claims you’ll double social traffic in 30 days with a pop-up that asks for followers. 25. Learn from your analytics. Click around your Google Analytics regularly to determine where traffic is coming from and going to. 28. Keep up with the changes. The networks make changes often. Subscribe to reliable sources to keep your social IQ high. 26. Joining networks and groups is a good thing. Spreading yourself too thin is not. 27. Work as a team. Create an “all hands on deck” approach across departments for more effective customer communications. 29. Have fun. If you’re not enjoying social media, it’s not for you. Be patient. Results can’t be rushed. Think long-term and be a nurturer. 30. Bring in a strategist. Enlist an expert to help develop your social media marketing strategy and accelerate your success. 30 Effective Social Media Tactics Written By www.feldmancreative.com DESIGNED By www.infobrandz.com


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