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19 Local SEO Myths to Ditch in 2015

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19 Local SEO Myths to Ditch in 2015 Mike_J_Arce


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Mike Arce Founder & CEO of Loud Rumor We help local businesses grow and get more customers. Local SEO Pay Per Click Management Social Media Marketing YouTube Advertising Mike_J_Arce


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19 Local SEO Myths to Ditch in 2015 Mike_J_Arce


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MYTH #1 YOU MUST SUBMIT YOUR WEBSITE TO GOOGLE. Google is smart now. no… you don’t need to do this. Mike_J_Arce


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MYTH #2 LINKING IS DEAD Bad linking is dead. Having great links are awesome! Relevance Prominence Distance Mike_J_Arce


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Relevance movers.com moverscorp.com moving.org Prominence moz.com/tools/seo-toolbar Distance Moving Company in Phoenix Local First ASBA BBB Arizona Phoenix Chambers Phoenix Business Journal Mike_J_Arce


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MAKE FRIENDS AND GUEST BLOG! Mike_J_Arce


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MYTH #3 MORE LINKS ARE BETTER THAN MORE CONTENT Links ARE good. But, if you’re a local business, prove yourself as an expert. Provide great content. Hire someone to write for you! Mike_J_Arce


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BLOGGING PUBLIC RELATIONS GUEST BLOGGING VIDEOS WEBSITE CONTENT E-BOOKS/GUIDES Mike_J_Arce


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MYTH #4 SEO IS ALL ABOUT RANKING SEO is about being found. Then, it’s about being chosen. Want proof? Mike_J_Arce


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6th MOST VISITED PAGE IN APRIL 2015! Mike_J_Arce


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MYTH #5 META DESCRIPTIONS HAVE A HUGE IMPACT ON RANKINGS They don’t. However, they do have a big impact on CTR (click through rate) Mike_J_Arce


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NOTICE THE KEYWORDS SEARCHED IN BOLD? Mike_J_Arce


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MYTH #6 SEO IS SOMETHING I CAN HAND OFF TO MY I.T. OR WEB DESIGNER SEO requires some technical expertise, but it’s not technical. Creativity and a strong sense of marketing and sales is a necessity. Mike_J_Arce


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MYTH #7 KEYWORD OPTIMIZATION IS THE KEY TO SEO Underusing keywords is better than overusing keywords. Google knows what you do by the directories you’re listed in and the categories you occupy. Your site just confirms it’s true. Mike_J_Arce


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MYTH #8 KEYWORDS NEED TO BE EXACT MATCH Make sure your content makes sense. Don’t stuff your content with several variations of your keyword. Google is smart. Remember? It knows who you are. Mike_J_Arce


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GOOD Canyon PT | Physical Therapist in Scottsdale, AZ www.canyon-pt.com Canyon PT has been providing quality physical therapy in Scottsdale, AZ since 2008. Call to set up a free consultation! BAD Physical Therapist | Physical Therapy - Scottsdale, AZ www.canyon-pt.com Scottsdale Physical Therapist | Physical Therapy Scottsdale, AZ | PT Pain Treatment | Neck Pain Physical Therapists in Scottsdale | Physical… Mike_J_Arce


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MYTH #9 THE H1 IS THE MOST IMPORTANT ON-PAGE ELEMENT This used to be more important. It’s not today. Instead, use it to focus on the user experience first. Mike_J_Arce


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MYTH #10 MY HOME PAGE NEEDS A LOT OF CONTENT It doesn’t. Keep it simple. Forget the SEO and just provide a great experience. What you do. Where you do it. Some credentials. Some case studies. Mike_J_Arce


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MYTH #11 MORE PAGES IS BETTER It’s good to have a page for each individual service/product that you want to promote, but not every single variation. Don’t create a page for every silly thing just to rank for it. Create quality pages for the most important stuff. Mike_J_Arce


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BAD GOOD Personal Training Private Training Physical Training Fitness Training Group Training Group Fitness Classes Workout Classes Boot Camps Personal Training Group Fitness Training Boot Camps Mike_J_Arce


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MYTH #12 LOCAL SEO DOESN’T MATTER ANYMORE Couldn’t be more false. If you’re a local business, it not only helps you get found… but it helps you get found by the people nearest you. http://bit.ly/LR-Local-SEO Mike_J_Arce


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Want to Rank Higher? Pump Up Local Citations! http://bit.ly/local-directory-guide The Ultimate List: 50 Local Business Directories http://bit.ly/top-50-directories Case Study: How 1 Company Killed it in Local SEO http://bit.ly/local-seo-guide Mike_J_Arce


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MYTH #13 MICROSITES AND OTHER DOMAINS I OWN THAT LINK BACK TO MY SITE HELPS MY SEO Slim to none. Mike_J_Arce


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THIS IS LIKE VOTING FOR YOURSELF MULTIPLE TIMES. IT STILL JUST COUNTS AS 1 VOTE. Mike_J_Arce


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DON’T BE THAT GUY WELL THEN I’LL JUST CHANGE MY REGISTRATION INFO! Mike_J_Arce


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GOOGLE’S ON TO YOU YOU BECOME THIS GUY… ONLINE. MY REGISTRATION INFO! WELL THEN I’LL JUST CHANGE SPAMMER EXTRAORDINAIRE Mike_J_Arce


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MYTH #14 GOOGLE CAN’T REALLY TELL IF I HAVE BAD SITES LINKING TO ME POST: Panda Update Penguin Update Hummingbird Update Mike_J_Arce


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is like Santa. YOU KNOW I CAN SEE YOU, RIGHT? CUT IT OUT, GREG.


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WANT TO KNOW IF YOU HAVE BAD LINKS? http://bit.ly/LR-bad-links Mike_J_Arce


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MYTH #15 THE USER EXPERIENCE HAS NOTHING TO DO WITH YOUR SEO Google knows if your site is providing a bad user experience. Not mobile friendly Broken links Unorganized site structure Slow loading time Irrelevant content Mike_J_Arce


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WANT TO SEE HOW YOUR SITE TESTS ON THIS? www.loudrumor.com/free-seo-audit/ Mike_J_Arce


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MYTH #16 SOCIAL MEDIA HAS NOTHING TO DO WITH SEO If you post good content, like blogs, you’ll get shares. This means more… Traffic Click Throughs Shares Opt-ins Leads Mike_J_Arce


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WHY DO YOU DO SEO? GET TRAFFIC? GET LEADS? GET SALES? Mike_J_Arce


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MYTH #17 IT’S VIRTUALLY IMPOSSIBLE TO RANK ABOVE A BIGGER COMPETITOR THAT’S BEEN AROUND LONGER AND WITH A BIGGER BUDGET. false. Mike_J_Arce


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MYTH #18 MORE PEOPLE ARE USING MOBILE THAN DESKTOP. false. More people are using mobile every year, but more people are using desktops, too. Desktop is still winning by over 18% Mike_J_Arce


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Build your site for all 3 platforms. 555-5555 Mike_J_Arce


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MYTH #19 SEO IS DEAD. false. We love PPC and Social, but nothing performs as well as SEO when it’s done right. 24/7 listings more variations better ROI further reach Mike_J_Arce


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Mike Arce Founder & CEO of Loud Rumor We help local businesses grow and get more customers. mike@loudrumor.com 480-331-2723 Mike_J_Arce Loud Rumor Mike_J_Arce


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