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7 Proven Ways to Succeed With Social Media For Your Business

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7 Proven Ways to Succeed With Social Media For Your Business PRESENTED BY Nicole Kroese VP, Marketing and Partnerships Likeable Local Nicole@likeablelocal.com #LikeableWebinar | @NicoleKroese


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1.44 billion monthly active Facebook users 77% of consumers trust recommendations from both their families and friends 71% of people trust products and services they find on Facebook The average user logs onto social networks 1.72 hours per day; that’s 28% of all online activity! $8.5 billion was spent on social this year and it reach nearly $14 billion in 2018 23% of Facebook Users check their accounts at least 5 times a day A Few of My Favorite Stats… #LikeableWebinar | @NicoleKroese


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TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL To find out about your latest promotions and discounts New product announcements and information Customer service Entertaining content Ability to provide feedback #LikeableWebinar | @NicoleKroese


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7 Proven Ways to Succeed With Social Media For Your Business #LikeableWebinar | @NicoleKroese


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The 7 Ways to Succeed with Social Media 1. Prepare for Facebook Reachageddon 3. Recycle great content 5. Join the Conversation 6. Educate Yourself and others 7. Practice gratitude the old fashioned way 2. Inspire with stories 4. Incentivize referrals (You can pay to play, too) #LikeableWebinar | @NicoleKroese


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It used to be like… If you build it, they will come! 2. Prepare for Facebook Reachageddon #LikeableWebinar | @NicoleKroese


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“Failure to plan is planning to fail.” -Benjamin Franklin The internet became a little cluttered Things like “Facebook Reachageddon” made us Pay-to-Play Then… #LikeableWebinar | @NicoleKroese


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A few years ago, it happened to big brands .008% of their following #LikeableWebinar | @NicoleKroese


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Now it’s happening to SMBs Only a small portion their following reached organically! Facebook Reachageddon = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically


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It’s OK! Marketers who know what they are doing on social can blow away the competition with strategic ads. You’ve never been able to market smarter! #LikeableWebinar | @NicoleKroese


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PLAN ahead. REACH the right people. ENTICE with relevant creative. CONVERT visitors to customers. SCALE smarter. The 5 Step Success Recipe for Social Ads #LikeableWebinar | @NicoleKroese


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Oh, the possibilities! #LikeableWebinar | @NicoleKroese


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Perfect the Audience Reach Who is your perfect new customer? ? Reach them with Facebook, Twitter, & LinkedIn Ads Boosted Posts Lookalike ads Email Lists Targeted “Like Ads” Twitter Cards Promoted Tweets LinkedIn Targeted Ads #LikeableWebinar | @NicoleKroese


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Custom Targeting Specify everything for gender, to income, to job title, to interests, to location! #LikeableWebinar | @NicoleKroese


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Import a list of contacts (email addresses, phone numbers, etc.) that Facebook matches with users to specifically target. Custom Audience #LikeableWebinar | @NicoleKroese


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Facebook can generate a similar audience (1% or 5%) based on the custom audience you provided! Lookalike Audience #LikeableWebinar | @NicoleKroese


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The Anatomy of A Facebook Ad #LikeableWebinar | @NicoleKroese


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Track and report regularly Double down on what is working You may be sick of your Ad, your prospects aren’t! Adapt to current trends Always-be-optimizing SCALE smarter. #LikeableWebinar | @NicoleKroese


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Make it easy withTURBOPOST ™! #LikeableWebinar | @NicoleKroese


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3. Inspire With Stories #LikeableWebinar | @NicoleKroese


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Why Storytelling? Storytelling is the most powerful way to put ideas into the world Hearing a story causes an emotional connection to that company Figure out what stories will resonate with customers/prospects #LikeableWebinar | @NicoleKroese


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AND Use Your Unique Brand Voice #LikeableWebinar | @NicoleKroese


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#LikeableWebinar | @NicoleKroese


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#LikeableWebinar | @NicoleKroese


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3. Recycle Great Content. #LikeableWebinar | @NicoleKroese


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Recycling Content Works #LikeableWebinar | @NicoleKroese


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4. Incentivize Referrals You can pay to play too. A referral is the best gift a customer can give you. Make it easy for them! Reward loyalty and goodwill #LikeableWebinar | @NicoleKroese


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@dens Referrals: Incentivize and Ask #LikeableWebinar | @NicoleKroese


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Let’s Take a Look at an Example… #LikeableWebinar | @NicoleKroese


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5. Join the Conversation By Effectively Listening and Responding When people interact, comment back! This is your chance to showcase your expertise! #LikeableWebinar | @NicoleKroese


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…And Keep Listening and Responding Track keywords, #hashtags, and mentions Respond to everyone #TSBetterBusiness @nicolekroese #LikeableWebinar | @NicoleKroese


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Why Social Listening? Social media allows you to listen to conversations that matter to you, in real time, for the first time in history “79 percent of users on Twitter will make a positive recommendation after following a brand”- PWC Customers/ prospects will recommend your brand if you listen and respond appropriately! #LikeableWebinar | @NicoleKroese


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Did You Know? 80% of Customer Service inquiries go unanswered on social media By being in the top 20%, you can establish your company as a leader #LikeableWebinar | @NicoleKroese


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Responding on Social Media: Rules of Thumb Respond to all customer comments on social media Embrace ALL comments Respond quickly and publically Remember your “thank you’s” and “I’m sorry’s” #LikeableWebinar | @NicoleKroese


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6.Educate Yourself and Others “Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela #LikeableWebinar | @NicoleKroese


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Get Ahead of those Harvard MBA’s Webinars/ Podcasts White papers & Ebooks Blogs & articles


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The More You Share The Better Educating Others #LikeableWebinar | @NicoleKroese


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  EVERY Brand is a Publisher Now, you can publish articles (your own or others) online instantly. Once you are connected on social, you can share your content seamlessly! #LikeableWebinar | @NicoleKroese


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#LikeableWebinar | @NicoleKroese


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Don’t Worry! No matter how valuable people may find your tips, articles, etc. They are not experts! They’ll never know your content areas like you! #LikeableWebinar | @NicoleKroese


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7. PRACTICE Gratitude "I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton #LikeableWebinar | @NicoleKroese


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Say Thank You #LikeableWebinar | @NicoleKroese


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PREPARE for Facebook Reachageddon. RECYCLE Great Content. JOIN THE CONVERSATION by listening and responding PRACTICE Gratitude the Old Fashioned Way. INSPIRE Stories About Your Employees & Products. INCENTIVIZE Referrals (You Can Pay to Play Too). LET’S REGROUP EDUCATE Yourself and Others. #LikeableWebinar | @NicoleKroese


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HOW CAN LIKEABLE HELP? #LikeableWebinar | @NicoleKroese


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Likeable Hub #LikeableWebinar | @NicoleKroese


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Content Scheduled and Managed For You Thousands of content ideas at your fingertips & a smart scheduling tool #LikeableWebinar | @NicoleKroese


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TURBOPOST ™ Technology Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach! #TSBetterBusiness @nicolekroese #LikeableWebinar | @NicoleKroese


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Likeable Hub Site #LikeableWebinar | @NicoleKroese


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WANT TO LEARN MORE? Today: Schedule a demo of Likeable Hub now or later! Or visit: www.likeabledemo.com or call 212-359-4347! *Special Promotion: FREE MONTH for attending this webinar! To dive in RIGHT NOW: visit LikeableHub.com and get a free trial of our VIP Plan. #LikeableWebinar | @NicoleKroese


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GRAND PRIZE! CONTACT Nicole Kroese EMAIL nicole@likeablelocal.com TWITTER @nicolekroese PHONE 212-359-4347 QUESTIONS? Don’t forget to visit LikeableDemo.com to learn more & visit LikeableHub.com for a free trial! #LikeableWebinar | @NicoleKroese


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