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14 Stats That Will Convince You to Make Social Advertising a Big Part of Your Strategy

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14 STATS THAT WILL CONVINCE YOU TO MAKE SOCIAL ADVERTISING A HUGE LINE ITEM IN NEXT YEAR’S BUDGET


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GlobalWebIndex, 2015 2


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Facebook users spend almost 40 minutes on the site each day. Facebook, 2014 3


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45% Facebook users who log into the site multiple times a day Pew Research, 2015 4


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Facebook and Instagram get more than one out of every five minutes spent on mobile. Facebook, 2015 5


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Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones. 6


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Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones. That’s bananas. 7


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Facebook CTRs are up 260% year-over-year. Nanigans, 2015 8


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92% of mothers who use social media make purchase decisions based on what they see on it. StudioD, 2015 9


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60% of moms access Facebook multiple times a day. StudioD, 2015 10


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Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets. eMarketer, 2015 11


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Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets. (Sure, this stat argues for mobile ad spend, but the lowest barrier to entry in getting in on mobile impressions and performance is through social media advertising.) 12


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file:///.file/ id=6571367.238731 48 file:///.file/ id=6571367.238731 48 Opera Mediaworks, 2015 13


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Twitter, 2013 14


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Twitter saw a 2% lift in sales from those who only saw a paid tweet and didn’t even respond or click on it. 15


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Across all video ads, the CTR on Facebook is up 57% over last quarter. Kinetic Social, 2015 16


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53% Daily users who have purchased online or at a traditional retail store because of something they saw on Pinterest Ahalogy, 2014 17


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Three quarters of Pinterest users are more interested in connecting with their favorite brands than with celebrities or experts. Ahalogy, 2014 18


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Ready to make social advertising a significant piece of your strategy? We can help. info@orionckb.com www.orionckb.com 19


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