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"...almost like they were frustrated ... longing for something to like in return"
Social media is changing our brains
SOCIAL MEDIA BIOLOGY What makes it so addictive?
Tweeting is harder to resist than cigarettes and alcohol
Facebook users are 43% more likely to feel people can be trusted
SOCIAL MEDIA ACTIONS The secret forces that drive us online
WHY WE POST
OF SOCIAL MEDIA COMMUNICATION OF FACE-TO-FACE COMMUNICATION 80% 40% ‘Me’-forming:
We almost always use “things” as a way to identify ourselves and to identify others. -Dori Tunstall
We can love brands as much as we love friends
Imitation vs. Aspiration
Why We Share
78% Strengthen relationships
62% Social currency
Attack the taken-for-granted
Why We ‘Like’
‘LIKE’ SEVERAL TIMES A DAY ‘LIKE’ ONCE A DAY 29% 44% Facebook like activity:
Why We Comment
SAY FREQUENT INTERACTIONS ARE REASON WHY HAVE A RELATIONSHIP WITH A BRAND 13% 23% DO COMMENTS CREATE RELATIONSHIPS?
Values > Conversation
85% To process information
Negative reviews make us spend more?
Comments about you are a reflection of you
SOCIAL MEDIA PHENOMENON The science of selfies, emoji and nostalgia
Looking glass self
MORE LIKELY TO GET COMMENTS MORE LIKELY TO GET LIKES 32% 38% PHOTOS WITH FACES ARE:
Faces guide our gaze
Faces create empathy
Humanize your brand
EMOJI SHARED PER DAY USE EMOJI REGULARLY 6 B 74% Emoji use:
A new brain pattern
As ?? rises, slang falls
Emoji= social media power
"They don't see it as advertising. They see it as self-expression." -Evan Wray
A universal feeling
Changes how we see money
"As soon as your content becomes an hour old... it falls off this cliff" -Jonathan Wegener
Unearthing the past
Instagram: Idealizing a moment
EMOTIONAL WEIGHT The dark and bright sides of social media
42% of mothers have 'Pinterest stress'
74% of girls say peers use social media to "make themselves look cooler"
"This is what we want our life to be like"
A Brighter Side
"It's us at our best"