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@gzicherm

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@gzicherm


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c Dow Jones the engagement crisis


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cc flickr streamishmc 80%+ second screen


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cc flickr tnoc don't be that guy


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the teen-less car


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the power of games cc flickr mache


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gamification


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engaging users and changing behavior with the best ideas from games, loyalty & behavioral economics gamification


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gamification is not just


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making everything a game


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hi, i'm gabe zichermann


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gamification.co


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take control of live social media


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GSummit.com


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Games are wired to produce pleasure The motivation to persevere (in games) is the brain seeking another surge of dopamine -- the fuel of intrinsic reinforcement. Judy Willis MD cc flickr.com/scottfidd wired for pleasure


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DOPAMINE: WONDER DRUG


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personal best - nike+


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fail safely? cc flickr/mike52ad


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FEEDBACK FRIENDS FUN


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speed camera lottery


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engage: Domino's


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purposeful fun


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extending live/virtual


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discover talent/skill


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fun: failure, creative constraint


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learning as partners


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eterna: solving with the crowd


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quirky: unleashing innovation


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old or young, big or small


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bigger picture - foldit


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train - ready, set, jet


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STATUS ACCESS POWER STUFF REWARDS


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@gzicherm GSummit.com


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