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Understanding the Different Generations in Digital Transformation

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UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION


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UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS This is one of the many complex problems your organization faces today. You have to address this problem during your Digital Transformation, to avoid losing important demographics to your (new) competitors.


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We are DearMedia, a consultancy company that helps companies master digital strategies and transformation. CLICK FOR MORE INFO


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We wrote a book on Digital Transformation. BUY THE BOOK NOW


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“We should study the effects of mobile on our millennial demographic!” “Shouldn’t we include Generation X?” What people talk about in business UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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GENERATION WHAT… DOES IT MEAN FOR MY BUSINESS? UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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Physical age DOES NOT define digital savviness Age does not define how digital savvy you are Spotify, Snapchat, Netflix, Airbnb UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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Age is whatever you think it is. You are as old as you think you are. - MUHAMMED ALI UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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CLASSIC GENERATION THAT’S WHY WE USE A DIFFERENT MODEL BASED ON CONVERTED GENERATION MENTAL AGE THIS IS EASIER TO UNDERSTAND DIGITAL GENERATION RUPTURE GENERATION AND INTEGRATE INTO YOUR BUSINESS STRATEGY UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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1. CLASSIC GENERATION “What I have works fine, I don’t get all this Internet stuff.” A mentally older generation that will not go digital soon Makes you stretch the traditional business model UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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2. CONVERTED GENERATION “I like some of this digital stuff, I just need someone to show me.” Slowly getting involved with digital and embracing it Expect digital to be a translation of the traditional services UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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3. DIGITAL GENERATION “I can’t imagine my life without being connected.” Still knows old business models but rapidly adopts new ones Constantly looking for better experiences UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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4. RUPTURE GENERATION “Why can’t I swipe?? I don’t want to wait!” Raised with new concepts that are the norm Expect everything when and where they want it UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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How do you work for all of these generations? How can you fulfill all of their expectations? UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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YOU CAN’T UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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Their preferences vary so much that they require different approaches UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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So I just pick 1 then? UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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Our advice: Don’t go all-in on one generation.
 The future of each traditional company is to evolve from a monolithic approach to an ecosystem consisting of complementary/competing businesses. DIGITAL TRANSFORMATION FROM … … TO UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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Our advice: Don’t go all-in on one generation.
 You will still focus a lot on the “mothership” to keep it profitable as long as possible, but you will have the opportunity to innovate for new generations. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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What is happening today CLASSIC Where most of the money is CONVERTED Influence DIGITAL Where the digital investments are focused, but this is mainly fixing the basics RUPTURE Where the real innovation is happening and more investments are needed UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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How traditional players approach this CLASSIC CONVERTED DIGITAL RUPTURE Traditional players Only a small part of their business is focused online, where they are mainly “fixing the basics”. They still work with a traditional business model (even in digital) to focus on the classic and converted generations. They struggle to draw in the digital generation through new business models and ideas. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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How digital challengers approach this CLASSIC CONVERTED DIGITAL RUPTURE Digital challengers Digital challengers have the majority of their business focus online, with new innovative business models that capture the digital and/or rupture generations. They are also moving offline in their own way, to attract as much of the wealthier Converted and Classic generations as possible. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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May the best team win ;-) CLASSIC Traditional players CONVERTED DIGITAL RUPTURE Digital challengers UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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CONTACT US If your team needs HELP UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION DIFFERENT GENERATIONS


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@JCAUDRON @DADOVANPETEGHEM JO CAUDRON Managing Partner DADO VAN PETEGHEM Managing Partner JO@DEARMEDIA.BE DADO@DEARMEDIA.BE @SDWOUTERS @IMKEDIELEN @NICKVINCKIER SAM WOUTERS Strategy Consultant HELENA VAN EYKEREN Strategy Consultant NICK VINCKIER Strategy Consultant SAM@DEARMEDIA.BE HELENA@DEARMEDIA.BE NICK@DEARMEDIA.BE


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CLICK TO BUY THE BOOK NOW


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UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION


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