If you like this presentation – show it...

Slide 0

WEBINAR Follow PR Newswire: Follow CNW: @prnewswire @CNWGROUP #digitalage

Slide 1

Michele Putman (moderator) Director of Customer Engagement PR Newswire Presenters Rebecca Mosley Co-Founder Duo Public Relations @rlhm @duopr Daniel Watson Manager Partnerships and Advocacy Marketing PR Newswire @danielchwatson

Slide 2

Based in Seattle Founded in 2004 Four key focus areas: Consumer Tech Travel & Hospitality Food & Beverage Fashion & Beauty

Slide 3

How do you help a client break into a Crowded Market? The Pivotal Living Band Launch Pivotal Living believes personal technology can make life not only better, but specifically, healthier The brand decided to launch its software and family of products with a device that was familiar and accessible—a fitness tracker Pivotal Living Band = $12 For new companies and new brands, early PR/marketing that clearly communicate your brand promise is key

Slide 4

Current Measurement Practices Selecting a communications partner Be realistic about what you need: Brains or brawn (or both) Chemistry Complementary skills

Slide 5

Current Measurement Practices Plan Your Launch Campaign Know your audience (no, you are not for “everyone”) Know the life cycle of your audience influencers Timing will make or break your launch Coverage is never the end game (it’s sales) When it comes to assets, more is always more It will cost more than you think it will

Slide 6

Engage Media & Consumers with Compelling Visuals

Slide 7

In communications, content is king… Lay the Groundwork: Pre-Launch Media Outreach Targeted 1:1 media previews prior to official announce Previewed product at NYC media event Conducted 1:1 media outreach at anounce Seeded product to 150 press prior to product availability

Slide 8

Current Measurement Practices Why choose the tools you did? Multimedia assets National press release Catchy, attractive headline

Slide 9

Choosing the right vehicle for your release Hero MNR ARC Wire + Asset

Slide 10

Why a Multimedia Press Release for This Launch? Press Hub

Slide 11

How did you measure your success?

Slide 12

Comprehensive Campaign Results

Slide 13

Slide 14

For more information: US: (888) 776-0942 CANADA: (877) 269-7890