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Marketing …and Start Helping Clients Instead Rob Abbey
Marketing .isn’t working
Why? Because things are weighed against you. A whole stack of things… like not feeling comfortable with promo6ng yourself, not having enough money, not having the resources your compe6tors have, not knowing what to do and not having the 6me, energy or focus to market consistently.
Marketing It’s all about convincing… isn’t it? You’re told that you need to ﬁnd the right image, the right words and the right oﬀer. That it’s all about convincing clients; to no6ce you, to like you, to look at your marke6ng materials, to check out your oﬀers, to eventually work with you and then… to recommend you to others. That’s a whole lo,a convincing!
.there is another way
Helping Stop “Convincing” and start “Helping”. It’s what you do anyway… at the very heart of your business. If you use your knowledge, skills or experience to help others, it’s the fundamental core transac6on of your business. You might call it something else but…
Fact .most service businesses help people solve problems
Fact .or help them to unlock potential
Fact .or help them do both!
.so stop thinking “marketing”…
.and just start “helping”…
.”helping is the best marketing”
Marketing .people HATE being marketed to
Helping .but they LOVE being helped!
Marketing .you can’t out-market the bigger players
Helping .but you can hit them where it hurts, by changing the game
Marketing .can be SO confusing
Helping .is something you already know and do every day
Marketing .you fight to be heard
Helping .clients actively seek you out & want to hear what you say
Marketing .can be costly, with uncertain R.O.I.
Helping .leverages your kick-ass skills and builds assets
Distinctions Marketing •Convincing Clients •Chasing business •Talk About Value •Promote Transac6ons •Stuﬀ you don’t know Helping • Helping Clients • AKrac6ng business • Provide Real Value • Promote Reciprocity • Stuﬀ you already know
Marketing .don’t be like him!
Helping .be more like him!
Q -‐ -‐ -‐ -‐ In what ways can you help others? Create helpful content and share it Become a connector of people Recommend others Give 30mins of your 6me (SoHelpful.com)
About Thank you! Please share this presenta6on. Together we can change the way businesses market themselves forever! Rob Abbey is the founder of RobAbbey.com. He helps businesses package, market and sell their services online. Helping others is at the heart of his business.
Thank You! Contact 1 www.robabbey.com 2 @robertabbey 3 Drop me an email