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How to Publish Smarter to Amplify Your Content
About Arabella Arabella Bowen - Vice President and Editor in Chief, Fodor's Travel As Vice President, Editor in Chief at Fodor’s Travel, Bowen utilizes her extensive travel knowledge to lead the respected brand’s content strategy across all formats, from guidebooks to web to mobile apps. Under her stewardship, Fodor's website, blog and apps have earned honors from the Society of American Travel Writers, The Webby Awards and Wired Magazine. As Fodor's media spokesperson, Bowen has shared recommendations and travel expertise with TODAY, CBS This Morning, CNN, USA Today, the New York Times, The Wall Street Journal, Reuters, the Associated Press and more.
Session Overview Editorial content is being shared across more channels than ever before and each one has different demands—from copy length to photo specs. Beyond assigning, editing and filing stories, today’s content creators must now adapt their content to suit social media, print, desktop, and mobile audiences, among others. Attendees will learn about the challenges of adapting editorial content across these diverse channels and how the Fodor’s Travel team has introduced smart publishing to successfully amplify its content’s reach. Publishers, content strategists and marketers will learn how their brands can effectively utilize smart publishing to maximize resources and adapt content efficiently.