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30 Years of Marketing Agency Wisdom

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30 years OF WISDOM FROM STERN STRATEGY GROUP


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They say wisdom comes with age. So, with thirty years of business under our belts, we'd like to offer some pearls of wisdom. We asked our team members and business partners to share the lessons and advice they've gathered during their time at Stern Strategy Group so we could share the wealth of knowledge. Enjoy!


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BEING HEARD IT'S ALWAYS BEEN AT THE ROOT OF OUR BUSINESS. FIND THE NEW CREATIVE WAYS TO FILL THE SPACE BETWEEN YOUR MESSAGE AND TARGET AUDIENCE OR FANS. PEARL #1


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Story matters It’s not about what cool new tool you pitch with, it’s about what you pitch. PEARL #2


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THIS BUSINESS REQUIRES BOTH LEFT AND RIGHT-BRAINED THINKING. USE BOTH SIDES OF YOUR BRAIN FOR SUCCESS. PEARL #3


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Just when you think you’ve figured out the solution to a nagging issue, the game changes. Accept that life is filled with challenges and change. Stay centered. PEARL #4


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Be forever curious and don’t resist experimentation. That crazy idea you’re afraid to share could be the solution the team’s been looking for. PEARL #5


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When I think abou t how our industry has move d toward infographics, vide o and other visual tools, I’m reminded of a Wa lt Disney quote - “Of all our inventions for mass commun ication, pictures still spea k the most universally under stood language.” PEARL #6


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PEARL #7 . TS LP S TO ,ELP S S E ASSE TSE E T


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Face-to-face interactions trump email any day of the week and twice on Sunday. PEARL #8


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The media landscape is forever-changing and you have to roll with the punches, but keep in mind that the strongest platforms will always take a stance. PEARL #9


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All you have is your reputation. Never compromise on ethics, quality of work or service. PEARL #10


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FOSTER IDEA GENERATION ACROSS AGENCY ACCOUNTS. CLIENTS DESERVE THE BEST THINKING OF THE FIRM AT LARGE. PEARL #11


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Data isn’t everything. Listen to your instincts and include them in your decision making process. PEARL #12


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“What’s the worst that can happen?” Ask yourself this question whenever faced with a business problem. It helps keep your emotions in check. PEARL #13


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TODAY'S MAJOR WORRY IS LONG FORGOTTEN ONE YEAR LATER. WORK TO KEEP DAILY CHALLENGES IN PERSPECTIVE. PEARL #14


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Open, honest communication is critical to success. Learn to express your feelings and needs in a constructive, non-threatening way. Don’t harbor resentment. PEARL #15


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BUILD SOMETHING THAT LASTS, BECAUSE YOU WON'T. PEARL #16


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WE MUST LEARN TO BE COMFORTABLE WITH THE UNCOMFORTABLE. PEARL #17


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As we celebrate our 30th year in business, follow us on social media for more pearls of wisdom. Stern Strategy Group @sternstrategy www.sternstrategy.com sternstrategy


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