14 Online Marketing Tips for Success

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Authority Rainmaker | May 13 - 15, 2015 | Denver, CO | AuthorityWins.com WINNING AUTHORITY W ITH 14 ONLINE MARKETING TIPS FOR SUCCESS SUCCESSFUL digital marketing strategies are made up of many different moving parts. Determining when and how to implement these different tactics in a way that screams authority is no easy task. The 14 tips below are just a taste of what you’ll find in the Winning with Authority eBook and at Copyblogger’s Authority Rainmaker conference. Download the eBook http://tprk.us/ar15ebook Register Now: AuthorityWins.com DESIGN WITH CUSTOMERS IN MIND The Effect of Design on Customer Actions: 62% of companies with mobile friendly sites had increased sales 40% 65% of people will abandon web pages after 3 seconds of users like image rich emails ~ Econsultancy & HubSpot DESIGN TIPS FROM THE EXPERTS Sally Hogshead @SallyHogshead “ Speaker, Author, Creative Director at Hogshead Media ” You win by being seen & remembered. Stand out, or don’t bother. Pamela Wilson @pamelaiwilson Vice President of Educational Content at Copyblogger Media “ ” For a profound impact, design your marketing with the customer experience at the forefront. Sonia Simone @SoniaSimone Chief Content Officer at Copyblogger Media “ ” Ask questions & be curious about everything. See something not awesome? Make it better! “ Scott Brinker @chiefmartec Co-founder and CTO of ion interactive ” You MUST have the courage to experiment, the confidence to fail & the determination to win. CREATIVE CONTENT MARKETING Top 3 Things That Make Content Marketing Effective: Compelling Storytelling 57% 54% 58% Audience Relevance Triggers Action ~ EG Innovations CONTENT TIPS FROM THE EXPERTS Chris Brogan @chrisbrogan “ Bestselling author and CEO of Owner Media Group ” Earn the right to serve your community as a marketer with content, engagement & sales working in harmony. Ann Handley @marketingprofs “ Chief Content Officer at MarketingProfs ” We need better content, not mediocre. That just won’t cut it. Bernadette Jiwa @bernadettejiwa Founder at The Story of Telling “ ” Speak to one person. Treat your content like a conversation rather than a description or a broadcast. Jerod Morris @JerodMorris Vice President of Rainmaker.FM “ ” Text is not a real human voice inside of two ears and a head. A podcast is. ATTRACT QUALIFIED TRAFFIC Share of Global Web Traffic by Device Mobile Phones 31% Laptops & Desktops 62% Other Tablets .1% 7% ~ wearesocial TRAFFIC TIPS FROM THE EXPERTS Joe Pulizzi @JoePulizzi CEO and Founder of Content Marketing Institute “ To attract the right customers, document who your reader is, what you’ll deliver and what you want them to get out of it. Danny Sullivan @dannysullivan “ ” Editor-In-Chief of Search Engine Land & Marketing Land ” Understand that mobile visitors have a different mindset and needs than desktop users. “ Mike King @ipullrank Founder iPullRank Are you getting the right traffic? Do a content audit to develop actionable insights about what is and is not working. ” ONLINE MARKETING THAT CONVERTS Average Median Coversion Rates by Industry B2B 2.23% Ecommerce 1.84% Finance 5.01% Legal 2.07% ~ Wordstream CONVERSION TIPS FROM THE EXPERTS Daniel Pink @DanielPink “ Bestselling Author, Producer & TV Host of Crowd Control on the National Geographic Channel ” Today we’re in the era of “servant selling” — where it’s vital to serve before you even try to sell. Sean D’Souza @seandsouza “ Owner Psycho Tactics ” Keep customers happy & price your services appropriately so that you can sell less and make more. “ Brian Clark @BrianClark Founder & CEO of Copyblogger Media ” Copywriting for conversion means using the 5 P’s: Premise, Promise, Picture, Proof and Push to inspire action. Get More Marketing Insight! Join hundreds of marketers that want to learn the same thing you do: How to create a more effective Online Marketing program. Authority Rainmaker May 13-15, 2015 Denver, Colorado Register Now: AuthorityWins.com Sources HubSpot -http://www.hubspot.com/marketing-statistics Econsultancy - https://econsultancy.com/blog/11044-more-companies-are-designing-their-sites-for-tablet-and-mobile-stats/ EG Innovations - http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285 wearesocial - http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/ Wordstream - http://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate

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