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For Peg fitzpatrick
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http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/
Social Media drives 31% of all referral traffic to websites.
Why social media?
Is it worth it for my blog?
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LinkedIn
Pinterest
Social media across social platforms
Instagram
Twitter
Facebook
Source: PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
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The big picture - what percentage of adults use each platform?
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Demographics
Tools
Who to follow to learn the platform
How to share your blog on the platform.
Q & A for each section
Which social media platform is best?
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One size doesn’t fit all.
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31% of adults 30–49
30% of adults 50–64
23% of adults 18–29
21% of adults over 65
linkedin demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
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Who is on LinkedIn?
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Short form updates
Publish full articles on LinkedIn Publisher
Create and share SlideShare presentations
Join Linked In groups to network with others
Connect with other people to grow your network
What to share on linked in
Professional networking
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Sprout Social
Hootsuite
Buffer
Tools for linkedin
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How to rock your LinkedIn profile!
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EXPERTS
Viveka von Rosen
Melonie Dodaro
Resources for linkedin
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Stay up-to-date on LinkedIn
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87% of adults 18–29
73% of adults 30–49
63% of adults 50–64
56% of adults 65+
facebook demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
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Who is on Facebook?
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Upload native videos
Short text updates with links
Create longer posts with more content
Start conversations with questions
Share photos
Advertise to grow your Facebook Page
What to share on Facebook
Share entertaining content
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Likealyzer.com
Sprout Social
Buffer
Short Stack for contests and giveaways
Post Planner
Tools for facebook
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EXPERTS
Mari Smith
Andrea Vahl
Jon Loomer
Post Planner blog
Resources for Facebook
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Stay up-to-date on Facebook
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34% of adults 18–29
28% of adults 30–49
27% of adults 50–64
17% of adults 65 and over
pinterest demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
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Who is on Pinterest?
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Build your Pinterest presence with 10 boards with 10 pins each
Add your own original pins for your blog content
Repin other people’s content to your boards
Join collaborative boards with other bloggers
Remain active on Pinterest, 10 – 20 pins per day
What to share on Pinterest
Create a wish list for yourself and others
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Tailwind App
Buffer
Canva to create images
Tools for pinterest
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EXPERTS
Kelly Liebermann, #PinChat
Jeff Sieh, Manly Pinterest Tips Show
Vincent Ng
Cynthia Sanchez, Oh So Pinteresting Podcast
Resources for Pinterest
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Stay up-to-date on Pinterest
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53% of 18–29 year olds
25% of 30–49 year olds
11% of 50–64 year olds
6% of people 65+year olds
instagram demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
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Who is on Instagram?
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Share great photos
Create a visual brand with coordinated content
Post 2 to 3 times per day
Regram other people’s photos
Use hashtags to connect with other people, 5 – 10 relevant hashtags per post
What to share on instagram
Create a visual portfolio
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Iconosquare
Sprout Social
Tags for Likes app
Evernote
Trello
Tools for instagram
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EXPERTS
Sue Zimmerman
Jenn Herman
Hilary Rushford
BOOK
Instagram Power
Resources for Instagram
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Stay up-to-date on Instagram
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37% of adults 18–29
25% of adults 30–49
12% of adults 50–64
10% of adults 65+ and over
twitter demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
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Who is on Twitter?
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Share your blog posts multiple times
Create a visual brand with coordinated content
Post 8 to 10 times per day
Retweet other people’s blog posts
Use hashtags to connect with other people –one hashtag is plenty.
What to share on twitter
Short, witty conversation
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Buffer
Sprout Social
Social Bro
Tweetdeck
Tools for twitter
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EXPERTS
Kim Garst
Rebekah Radice
BOOK
Twitter 2.0
Resources for twitter
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Stay up-to-date on Twitter
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PegFitzpatrick.com
The Art of Social Media
@PegFitzpatrick
Hope you liked the presentation!
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Find me on the socials!
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