For Peg fitzpatrick

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For Peg fitzpatrick

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http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/ Social Media drives 31% of all referral traffic to websites. Why social media? Is it worth it for my blog? 3

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LinkedIn Pinterest Social media across social platforms Instagram Twitter Facebook Source: PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 4 The big picture - what percentage of adults use each platform?

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Demographics Tools Who to follow to learn the platform How to share your blog on the platform. Q & A for each section Which social media platform is best? 5 One size doesn’t fit all.

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31% of adults 30–49 30% of adults 50–64 23% of adults 18–29 21% of adults over 65 linkedin demographics PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 6 Who is on LinkedIn?

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Short form updates Publish full articles on LinkedIn Publisher Create and share SlideShare presentations Join Linked In groups to network with others Connect with other people to grow your network What to share on linked in Professional networking 8

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Sprout Social Hootsuite Buffer Tools for linkedin 9 How to rock your LinkedIn profile!

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EXPERTS Viveka von Rosen Melonie Dodaro Resources for linkedin 10 Stay up-to-date on LinkedIn

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87% of adults 18–29 73% of adults 30–49 63% of adults 50–64 56% of adults 65+ facebook demographics PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 12 Who is on Facebook?

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Upload native videos Short text updates with links Create longer posts with more content Start conversations with questions Share photos Advertise to grow your Facebook Page What to share on Facebook Share entertaining content 14

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Likealyzer.com Sprout Social Buffer Short Stack for contests and giveaways Post Planner Tools for facebook 15

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EXPERTS Mari Smith Andrea Vahl Jon Loomer Post Planner blog Resources for Facebook 16 Stay up-to-date on Facebook

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34% of adults 18–29 28% of adults 30–49 27% of adults 50–64 17% of adults 65 and over pinterest demographics PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 18 Who is on Pinterest?

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Build your Pinterest presence with 10 boards with 10 pins each Add your own original pins for your blog content Repin other people’s content to your boards Join collaborative boards with other bloggers Remain active on Pinterest, 10 – 20 pins per day What to share on Pinterest Create a wish list for yourself and others 20

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Tailwind App Buffer Canva to create images Tools for pinterest 21

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EXPERTS Kelly Liebermann, #PinChat Jeff Sieh, Manly Pinterest Tips Show Vincent Ng Cynthia Sanchez, Oh So Pinteresting Podcast Resources for Pinterest 22 Stay up-to-date on Pinterest

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53% of 18–29 year olds 25% of 30–49 year olds 11% of 50–64 year olds 6% of people 65+year olds instagram demographics PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 24 Who is on Instagram?

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Share great photos Create a visual brand with coordinated content Post 2 to 3 times per day Regram other people’s photos Use hashtags to connect with other people, 5 – 10 relevant hashtags per post What to share on instagram Create a visual portfolio 26

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Iconosquare Sprout Social Tags for Likes app Evernote Trello Tools for instagram 27

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EXPERTS Sue Zimmerman Jenn Herman Hilary Rushford BOOK Instagram Power Resources for Instagram 28 Stay up-to-date on Instagram

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37% of adults 18–29 25% of adults 30–49 12% of adults 50–64 10% of adults 65+ and over twitter demographics PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 30 Who is on Twitter?

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Share your blog posts multiple times Create a visual brand with coordinated content Post 8 to 10 times per day Retweet other people’s blog posts Use hashtags to connect with other people –one hashtag is plenty. What to share on twitter Short, witty conversation 32

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Buffer Sprout Social Social Bro Tweetdeck Tools for twitter 33

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EXPERTS Kim Garst Rebekah Radice BOOK Twitter 2.0 Resources for twitter 34 Stay up-to-date on Twitter

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PegFitzpatrick.com The Art of Social Media @PegFitzpatrick Hope you liked the presentation! 35 Find me on the socials!

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