25 Pro Tips to Enhance and Promote Your Blog

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Tip #1 Match the tonality and persona of your blog to match your professional aspirations.

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Tip #2 Write more about what you want to know and get better at.

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Tip #3 Show up. Half of blogging is consistency. the other half is focus. Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog. Source: Neil Patel, Founder of KISSmetrics

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Tip #4 Keep your blog content fresh by staying on top of news in your industry.

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Tip #5 Create a blog schedule, compile blogging ideas in advance and keep them in the cloud (e.g. Google Spreadsheet) for retrieval whenever, wherever.

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Tip #6 Check Out popular topics on other blogs.

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Tip #7 Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates.

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Tip #8 Keep headlines tight, every word counts. Average length of a blog headline (40 characters), 55-60 characters received the most social shared, >60 decline in social shares. Source: TrackMaven study

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Tip #9 Write great headlines, a great headline is an art form. Create curiosity, make it clear that the content is actionable, address your reader directly

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Tip #10 Use bullets and numbered lists, organize content and readability, structure with subheads and bold text.

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Tip #11 Use image captions. Interestingly placed captions intrigue users to read on. Studies show that people are twice as likely to read image captions as compared to body copy. Source: Drew Whitman of Ca$hvertising

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Tip #12 Good writing follows a rational approach, a natural progression that has logic and structure. Beginning->Middle->End

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Tip #13 Add Tweetable quotes, like a pull quote that makes it easier for people to share

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Tip #14 Have an excerpt for the article, let the audience know precisely what the article is going to be about.

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Tip #15 Use the rel=canonical to point copied versions of your article to the original. "What if I have a canonical and I point to myself. Does that work? Yep that works fine." Source: Matt Cutts (Google)

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Image Source: https://moz.com/blog/dispelling-a-persistent-rel-canonical-myth

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Tip #16 Optimize your URL for search and readability

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Tip #17 Include data in blog posts. "I find that when I support my blog posts with data, I tend to get better engagement. People stay longer, share more and visit more pages." Source: Eric Siu, COO at Single Grain

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Tip #18 Time it well. " Don't fear the weekend, posts published on weekends account for only 13% of posts but received over 32% of social shares" Source: TrackMaven study

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Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf

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Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf

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Tip #19 Tweet when you first publish your blog. Tweet post again later in the day with a different intro. Tweet if for the third time a day later.

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Tip #20 Repurpose your content - publish on other channels

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Tip #21 Compile your top articles into an e-book and publish them for free on Amazon. http://kdp.amazon.com

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Tip #22 Turn your blog into a presentation and publish it on Slideshare! Conversely, find a popular topic on Slideshare and make it into a post.

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Tip #23 Share posts with niche LinkedIn groups. " LinkedIn has been a great platform for blog post promotion …it has really been a winner for me with regard to content promotion" Source: Stephanie Sammons, Influential Blogger

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Tip #24 Co-created content has social promotion built in.

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Tip #25 Give it time, be patient. Plan to invest in blogging for a long time before you see a return. " If you’re seeking short-term ROI blogging is the wrong path. But if you can stick it out for years without results and constantly learn & improve, you can achieve something remarkable. " Source: Rand Fishkin, CEO of MoZ

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e: arun.nair@indianeye.org m: +91 91670.86664 w: indianeye.org THANK YOU!