25 Pro Tips to Enhance and Promote Your Blog

If you like this presentation – show it...

Slide 0

Slide 1

Tip #1 Match the tonality and persona of your blog to match your professional aspirations.

Slide 2

Tip #2 Write more about what you want to know and get better at.

Slide 3

Tip #3 Show up. Half of blogging is consistency. the other half is focus. Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog. Source: Neil Patel, Founder of KISSmetrics

Slide 4

Tip #4 Keep your blog content fresh by staying on top of news in your industry.

Slide 5

Slide 6

Slide 7

Tip #5 Create a blog schedule, compile blogging ideas in advance and keep them in the cloud (e.g. Google Spreadsheet) for retrieval whenever, wherever.

Slide 8

Slide 9

Slide 10

Tip #6 Check Out popular topics on other blogs.

Slide 11

Slide 12

Tip #7 Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates.

Slide 13

Tip #8 Keep headlines tight, every word counts. Average length of a blog headline (40 characters), 55-60 characters received the most social shared, >60 decline in social shares. Source: TrackMaven study

Slide 14

Tip #9 Write great headlines, a great headline is an art form. Create curiosity, make it clear that the content is actionable, address your reader directly

Slide 15

Tip #10 Use bullets and numbered lists, organize content and readability, structure with subheads and bold text.

Slide 16

Slide 17

Tip #11 Use image captions. Interestingly placed captions intrigue users to read on. Studies show that people are twice as likely to read image captions as compared to body copy. Source: Drew Whitman of Ca$hvertising

Slide 18

Tip #12 Good writing follows a rational approach, a natural progression that has logic and structure. Beginning->Middle->End

Slide 19

Tip #13 Add Tweetable quotes, like a pull quote that makes it easier for people to share

Slide 20

Slide 21

Tip #14 Have an excerpt for the article, let the audience know precisely what the article is going to be about.

Slide 22

Slide 23

Tip #15 Use the rel=canonical to point copied versions of your article to the original. "What if I have a canonical and I point to myself. Does that work? Yep that works fine." Source: Matt Cutts (Google)

Slide 24

Image Source: https://moz.com/blog/dispelling-a-persistent-rel-canonical-myth

Slide 25

Slide 26

Tip #16 Optimize your URL for search and readability

Slide 27

Slide 28

Tip #17 Include data in blog posts. "I find that when I support my blog posts with data, I tend to get better engagement. People stay longer, share more and visit more pages." Source: Eric Siu, COO at Single Grain

Slide 29

Slide 30

Tip #18 Time it well. " Don't fear the weekend, posts published on weekends account for only 13% of posts but received over 32% of social shares" Source: TrackMaven study

Slide 31

Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf

Slide 32

Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf

Slide 33

Tip #19 Tweet when you first publish your blog. Tweet post again later in the day with a different intro. Tweet if for the third time a day later.

Slide 34

Tip #20 Repurpose your content - publish on other channels

Slide 35

Tip #21 Compile your top articles into an e-book and publish them for free on Amazon. http://kdp.amazon.com

Slide 36

Slide 37

Tip #22 Turn your blog into a presentation and publish it on Slideshare! Conversely, find a popular topic on Slideshare and make it into a post.

Slide 38

Tip #23 Share posts with niche LinkedIn groups. " LinkedIn has been a great platform for blog post promotion …it has really been a winner for me with regard to content promotion" Source: Stephanie Sammons, Influential Blogger

Slide 39

Tip #24 Co-created content has social promotion built in.

Slide 40

Slide 41

Tip #25 Give it time, be patient. Plan to invest in blogging for a long time before you see a return. " If you’re seeking short-term ROI blogging is the wrong path. But if you can stick it out for years without results and constantly learn & improve, you can achieve something remarkable. " Source: Rand Fishkin, CEO of MoZ

Slide 42

e: arun.nair@indianeye.org m: +91 91670.86664 w: indianeye.org THANK YOU!