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Ogilvy & Mather Cannes Lions 2015 Digital Performance

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Digital Performance 124 NetworkInofRow Year the Four Years A 2012 2013 6 2014 2015 2 3 4 2 Branded Content & Entertainment Lions 72 Creative Data Lion Creative Effectiveness Cyber Lions Design Lions 8 Cannes Lions 1 6 12 Media Lions 2 Mobile Lions 2 9 Direct Lions 58% Health & Wellness 5 of these had digital at their core Film Craft Lions 2 8 Outdoor Lions Pharma PR Lions press lions Promo & Activation Lions


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28,084 Outtweeted Twitter 4x 8x agency and brand mentions 28x more mentions than Twitter 7,704 more mentions than any other agency 3,069 613 1,142 more mentions than Google 1,173 4,099 5,381 5,923


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