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Shaping Your Personal Brand on Social Media

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SOCIAL MEDIA PERSONAL BRAND & YOUR HOW TO EFFECTIVELY USE SOCIAL MEDIA TO DEVELOP YOUR PROFESSIONAL PRESENCE Margaret Donnelly Co-Founder & CMO, AlignRevenue Inc. @mwdonnelly @AlignRevenue www.slideshare.net/mwdonnelly @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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A LITTLE BACKGROUND •  Online social networker since the early 90’s •  Principal at JitterJam – Social Media Marketing / CRM platform (sold in 2011 to Meltwater Group) @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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YOU BEFORE THE INTERNET & SOCIAL MEDIA You USED TO have SOME CONTROL of the information that most people could obtain about you @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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YOU AFTER THE INTERNET & SOCIAL MEDIA NOW most everything you post, discuss, publicize, say, like, comment on, review is DISCOVERABLE (also everything referencing you). And it will live forever (in Internet time). @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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STEP ONE STEP TWO STEP THREE STEP FOUR DISCOVER GATHER SOME FACTS @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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GOOGLE YOURSELF & OTHERS This is how most people will INIITIALLY perceive you. Compare your profile to others similar to you. This will also give you a LIST of social profiles you should actively monitor and manage. (TIP: Turn on private browsing) @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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PIPL YOURSELF http://pipl.com Extra credit. This one might scare you a little bit. @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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STEP ONE STEP TWO STEP THREE STEP FOUR DISCOVER STRATEGIZE DEVELOP YOUR PLAN @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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END START DEFINE YOUR END POINT AND MAP YOUR ROUTE Define HOW you want people to view you professionally and assess where you are today. Define how you want to use each of these networks and MAKE A LIST of the actions you want to take to get there. @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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PERSONAL PROFILE PROFESSIONAL PROFILE HOBBIES INTERESTS ACTIVITIES FAMILY/FRIENDS MARKETING STRATEGIST HITECH ENTREPRENEUR B2B SALES DEFINE YOUR (SOCIAL) SELF Define where you want to “live” online and what those social networks/channels help you accomplish in developing your public/professional profile. @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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STEP ONE STEP TWO DISCOVER STEP THREE STEP FOUR STRATEGIZE BUILD GET YOUR PROFILE IN LINE WITH YOUR PURPOSE & VISION @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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LINKEDIN IS YOUR FIRST STOP Google “LinkedIn profile best practices 2015” Hubspot Marketing Blog: How To Use LinkedIn: The Ultimate List of LinkedIn Tips http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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LINKEDIN PROFILE ESSENTIALS NO BLANK PROFILE PHOTOS ✓ Http://talent.Linkedin.Com/blog/index.Php/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture MAKE YOUR HEADLINE = YOUR POSITIONING SUMMARY = EXTENDED ELEVATOR PITCH Hint: You can add media MOST sections EXPERIENCE = RESULTS-ORIENTED RESUME Hint: Ask former colleagues for endorsements @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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LET LINKEDIN HELP YOU LinkedIn will prompt you to add information to your profile. @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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POLISH OTHER SOCIAL PROFILES Now that you have your core LinkedIn profile complete, go polish your other social profiles. @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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STEP ONE STEP TWO STEP THREE DISCOVER STRATEGIZE STEP FOUR BUILD ENGAGE GET ACTIVE, GROW CONNECTIONS, GET RESULTS @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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CONNECTION CONTENT THE 3 C’S CONVERSATION @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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1. MAKE THE APPROACH PERSONAL ✓ HOW TO MAKE LINKEDIN CONNECTIONS @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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2. MAKE THE APPROACH RELEVANT/OF VALUE “It was great meeting you at ______________! I really enjoyed the conversation about _____________. If I can do anything to help you in the future, please let me know. Until then, please feel free to connect with me on LinkedIn.” “It has been a long time since we worked together at ___________ . Glad to see that you’re doing well at _______________ . Would love to connect with you and keep in touch! Please feel free to connect with me…” “I saw your recent blog post on __________ and I wanted to reach out and introduce myself. We share a mutual connection, ___________________, and I I’d love to share a resource with you that could potentially address the issues you mentioned in your post…” ✓ ✓ ✓ HOW TO MAKE LINKEDIN CONNECTIONS @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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DRIVING THE 3 C’S CONNECTION FOLLOW / FOLLOW BACK FORMAL REQUEST FRIEND CONTENT SHARE (RELEVANT, TIMELY) PUBLISH (THOUGHT LEADERSHIP) CONVERSATION COMMENT SHARE OFFER @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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STEP ONE 3.  4.  STEP THREE STEP FOUR DISCOVER 1.  2.  STEP TWO STRATEGIZE BUILD ENGAGE YOUR PROFILE BLENDS PROFESSIONAL & PERSONAL PERSONAS RESEARCH & DEVELOP A STRATEGY FOR YOUR TARGET PROFESSIONAL PROFILE BUILD YOUR PROFESSIONAL PROFILES ON YOUR CHOSEN SOCIAL NETWORKS CONNECT, PUBLISH/SHARE RELEVANT CONTENT & ENGAGE IN CONVERSATIONS W/YOUR TARGET AUDIENCE(S) KEY TAKE-AWAYS @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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QUESTIONS? @mwdonnelly @AlignRevenue @NHHTC #TechWomen


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