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How Social Media Monitoring makes your Business Smarter
Lack of time Inefficiency Lack of planning Lack of resources No Strategy How much time does your business spend on social media? More marketers are spending more and more time 41% of marketers are using social media for 11hrs or more 19% of marketers are using social media for 20hrs or more(SME 2015 report)
Choose the right tools! Tools won’t solve all your problems… …but they’ll make you more efficient! …and productive… …and smart!
Spying on the competition
Conversations used to happen in private
Social Networking in the Medieval Marketplace
Now we can now see what people are saying in real time
And that includes how our competitors are using social…
Supermarket Brand Mentions
Supermarket Brand Mentions over time
Conversations with sentiment
TOO MUCH NOISE? HOW CAN YOU STAND OUT?
Noise Statistics: On average Americans consume 10 hours of content a day, according to Nielsen 4.9 Billion Connected "Things" Will Be in Usethis year How much content can we physically consume per day? How do we stand out? How do you make sense of the data?
53% within an hour 33% within 30 minutes How quickly would you expect a brand to respond on social media?
…but only 11.2% of retail brands respond to questions within an hour (Research by Brandwatch)
Use a social media management tool to manage engagement
Crisis Management - Have a plan! Alerts and Signals
Ian Anderson Gray Twitter: @iagdotme Website: www.iag.me Visit iag.me/besmartfor more hacks, tips and tricks!