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Define Your Twitter Mission and Execute for Real Results

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Define Your Twitter Mission and Execute for Real Results Laura “@Pistachio” Fitton


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Define Your Twitter Mission What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.


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Laura Fitton, Spring 2007 Homebound mom. Two kids under two. NO business network in Boston


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Heh. http://discover.twitter.com/first-tweet


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Laura @Pistachio Fitton Evangelist, HubSpot Founder (acq. By HubSpot)


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WHAT ARE YOU DOING?


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WHAT ARE YOU DOING?


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WHAT ARE YOUR RESULTS?


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RESULTS.


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Who & What (Value) Why Define Your Twitter Mission


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1 WHO & WHAT


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[@OurAcct] is where [who] can find [value offered] MISSION


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BIO “Follow us for…”


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“Follow Us For…”


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2 WHY


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WHAT’S IN IT FOR THEM?


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Influence (was) ATTRACT attention to yourself


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PROVIDE attention & value to others Influence (is)


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Identify your target audience Know what they’re looking for Attract and engage them Build trust and earn leads Measure and improve Execute for Real Results


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1 IDENTIFY TARGET AUDIENCE


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WRITE DOWN: Everything You Know About Personas What are their challenges? How are they measured? What do they read? What (and where) do they share on social media?


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2 WHAT ARE THEY LOOKING FOR


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Image: http://inay.org


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SOLVE FOR THE HUMANS Not just their happiness, but also their success.


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WRITE DOWN: Everything You Know About Personas What are their challenges? How are they measured? What do they read? What (and where) do they share on social media?


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Share Material Relevant to Their Lives Content types that fit with everything you know about their lives Solutions to their challenges Tools to help them crush their numbers Must-read articles and digests Shareable items that will make them look good


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3 ATTRACT AND ENGAGE


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Twitter Marketing in 2 Words:


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Be Useful


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Tweet Quote! “ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs Image Credit: Fotographia Guerilla


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4 BUILD TRUST & EARN LEADS


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Build Trust and Earn Leads


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Either write something worth reading or do something worth writing about. Benjamin Franklin “ Image Credit: lhalstead


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build relationships


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Social Marketing in 4 Words:


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Listen. Learn. Care. Serve.


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How Can I Get More Followers?


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You don’t just want a following. 29


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You want engaged fans


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No, Really, Pistachio. How Can I Get More Followers?


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37 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN Helpful is the new viral. 37


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5 MEASURE & IMPROVE


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41 Measurable is the new ‘gee, I hope this works.’


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49


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Your grade and checklist to-dos http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Social Inbox free trial: http://bit.ly/trySI FREE TOOLS:


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Am I Doing it Right? Results matter, not raw effort What’s in it for THEM? What is your community for and how do you nurture it? Who can you help? (first via Twitter, later with your product?) Where are the people who need you already tuned in?


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Blogging Social SEO Tools to Attract Visitors Tools to Convert Leads Tools to Close Customers Landing Pages Forms Email Marketing Automation Analytics Salesforce Sync Calls-to-action Lead Management All the tools you need to do marketing – all in one place. Four FREE TOOLS FOR YOU: Your grade and checklist to-dos http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI THANK YOU!


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