Ecommerce Facts and Stats 2015 and Beyond

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eCommerce Facts and Stats 2015 and Beyond

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Worldwide eCommerce • $800+ billion in sales will be generated in US, Western Europe & China in 2015 • 193.7 million: Western Europe has the second largest population of digital buyers, age 15-79 who have made a digital purchase; this number is projected to reach 216.6 million in 2018 • 70%+ of Western Europe will become digital buyers in the next 4 years • €257 billion: eCommerce sales in Western Europe in 2014; projected to rise to approximately €356 billion by 2017 • 6.3% online retail out of all retail sales in Western Europe • 8.5% online retail out of all retail sales is the projection for 2017 for Western Europe, 8.3% for US and 10.5% for Asia Pacific • 34% B2B eCommerce growth rate; it grows faster than B2C eCommerce (13%) and now represents twice the size of B2C

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eCommerce in Europe • 14% cross-border sales out of all retail eCommerce sales in Western Europe in 2014 and is projected to rise all the way to • 20% cross-border sales out of all retail eCommerce sales is the projected rise by the end of 2018 • In Europe cross-border shopping is most popular in Spain and Italy • Especially in smaller European countries, cross-border purchasing is becoming a key component of the eCommerce experience for consumers • 19% have been victims of fraudulent purchases as a result of a security breach at a major retailer

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Global eCommerce Sales 2015 PFSweb, Inc.

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Western Europe eCommerce Sales – Top Revenue Countries 2015 PFSweb, Inc.

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eCommerce Sales – Percentage of total country retail sales 2014 2015 PFSweb, Inc.

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How often/how much do people shop online? • • • • • • 68% of consumers once/month 28% once a week (27% increase from 2014) 76% would spend more than $100 on a product without seeing it first 80% are willing to pay for drone delivery 66% expect to receive their first drone-delivered package in the next five years. People are likely to buy more due to drone delivery 35% would shop more online if they were able to try on a product virtually using a product like Oculus Rift

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What drives people to shop more? • • • Source: Walker Sands Future of Retail Study 2015 83% free shipping 65% free returns 62% one day shipping

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Conversion rates • 3% is the average conversion rate for B2C eCommerce • 40% of website visitors use site search; visitors who use search convert at a rate 50% greater than those who do not utilize search (eConsultancy) • 60% was the abandoned shopping cart rate in 2014

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Which of the following products would you never buy online? Source: Walker Sands Future of Retail Study 2015

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Quick facts about Mobile Payments • 12% of all eCommerce sales was mobile in 2014 • 50,3% of ecommerce traffic comes from Mobile (Shopify) • 40% have used a mobile payment application in 2014, up from just 8% in 2013 • 4% have tried Apple Pay in 2014 only but 18% say the introduction of Apple Pay makes them more likely to make a purchase on their phone in the near future • 80% customers are hesitant about using mobile payments due to security and privacy concerns • Other payment methods are fragmented and can vary greatly from country to country – debit/credit card, net term invoice, COD (cash on delivery) and even direct bank payments are alternatives that range from popular to rarely used depending on the consumer culture of a specific country.

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Mobile Payments Which of the following mobile payment applications have you used in 2014? Source: Walker Sands Future of Retail Study 2015 Which of the following forms of payment do you feel is most secure?

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Social Media in eCommerce • In 2014 ecommerce orders coming from social media grew a staggering 202% • Social media is an awareness building/referral/recomendation vehicle but its purchase-driving role grows significantly • 74% of social media users rely on networks for pre-purchase research • 90% of participants to a survey state that positive online reviews influence their purchasing decisions (Marketing Land Survey) • 85% of all orders from social media come from Facebook • 20% of online shoppers say that Facebook influence their purchasing decisions • Pinterest – popular within female 25-50 • Linkedin – B2B sales • The trend will go towards the usage of Image-based Social Networks

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Emerging Trends and Recommendations • • • • • • • • • • • • Big data Omnichannel strategies, global consumers Virtual reality (eg: Oculus Rift) Interactive video based buying Multi dimensional social sharing Drones Use online storytelling to boost sales Focus on a compelling UX/UI Offer flexibility and assure security in payments Explore emerging technologies Adopt advanced semantic search/auto-complete Contextual eCommerce approach ( social commerce, mobile technology, web, CRM, back office, fulfillment, ERP, inventory systems, etc) • Focus on improving your website conversion rate focusing on key elements such as: website design, server performance, mobile responsiveness, product descriptions, checkout experience

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Euro IT Group eCommerce Expertise • 60+ ecommerce projects covering: • • Complex ecommerce platforms development from scratch Integration through APIs and XML with existing business systems (eg: finance, CRM, ERP, inventory management, call center system, etc • Additional plugins/modules extensions • Smooth store migrations to mobile responsive versions of the ecommerce platform • We cover the full spectrum of services from consultancy, prototypes, architecture design, UX design, implementation/integration, testing, maintenance and support of multi-platform applications • Experienced in various open source ecommerce platforms • Vast experience in Magento development. We have dedicated Magento teams ready to be deployed in your projects • Proven track record in developing and customizing cross border e-commerce platforms (localization, multi-lingual, multicurrency, integration with all major payment platforms)

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Selected retail and eCommerce references RETAIL & WHOLESALE ECOMMERCE

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Technologies We Master JAVA: Apache Tomcat, JBoss AS, Jetty, IBM WebShere, Oracle, Application Server, WebLogic, Windows Server IIS, Nginx, NetWeaver) BIG DATA: Hadoop, Hadoop Map reduce, Spark, Storm, Mahout, Apache Pig, Apache Hive, Elastic Search, Cassandra, Apache HBase MICROSOFT: C++, C#, ASP.NET, ASP.NET MVC, Silverlight CLOUD: Amazon web services, Amazon EC2, Windows Azure PHP: CodeIgniter, CakePHP, Zend, Yii, Kohana, Wordpress, Joomla, Drupal, MODX, Magento, Prestashop, IPBoard, Smarty ASP.NET, Visual Basic, ASP.NET AJAX, ASP.NET MVC, Remoting, Reflection, ADO.NET, Entity Framework MOBILE: Android, IOS, Windows 8, iPhone SDK, Android SDK, JQuery Mobile, Flash Lite, J2ME, Symbian, XMPP, SMS, WAP

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Technologies We Master WEB: HTML5, XML, XHTML, XSLT, DHTML, CSS, XSLT, Javascript, jQuery, PHP BUSINESS INTELLIGENCE: Pentaho BI, crystal Reports, Microsoft BI Microsoft Visual Studio, Windows API, ActiveX, XCode, wxWidgets, STL, WinDDK, Qt Framework, Microsoft CRM AJAX & JAVASCRIPT: JQuery, YUI, ExtJS, JSON,MooTools, Prototype JS, Dojo, YUI, Scriptacoulous, ASP.NET Ajax control Toolkit, etc.

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Euro IT Group Expertise Services and Solutions • • • • • • • • • • • • • Business analysis Consultancy System integration Software development Software testing Information security Web and mobile apps Enterprise mobility Cloud strategy BI Big data CRM and loyalty Ecommerce development Technologies Industries • Conventional (.NET, Java, PHP/LAMP, C/C++) • Cloud/big data (Amazon, Windows Azure, Salesforce) • Mobile (IoS, Android, Windows Phone, Blackberry, HTML5) • Other (Ruby on Rails, Python, embedded software, Databases) • SAP, Microsoft, Oracle, other technologies • • • • • • Telecom Financial Healthcare Media Retail & distribution Insurance

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Sources • Monetate eCommerce Quarterly Roundup, Q4 2013 • Walker Sands Future of Retail Study 2015 • Give them what they want: Match Customers with the Products They’re Searching For – Magento whitepaper • The Forrester Wave B2B commerce Suites, Q4 2013 • eCommerce Internationalization in Western Europe • PostNord • eMarketer • Centre for Retail Research • comScore • EMOTA • UPS Comscore Survey 2014 “UPS Pulse of the Online Shopper” • Social {GWI Social Summary (Mander, 2014)}

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Struggling with your eCommerce projects? Get in touch NOW! www.euroitgroup.com Contact us: office@euroitgroup.com

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