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3 Ways Wal-Mart Is Moving Forward
Where Wal-Mart is Today Shares are trading near 52-week lows. Retailers like Amazon.com and Costco Wholesale continue to threaten the retail leader and take market share. Same-store sales have turned slightly positive after for 6 straight quarters of flat or declining comps into last fall. A company in transition
Driving e-commerce gains McMillon has made e-commerce a major priority for the company. This year the company has stepped up its investment in its online platform, spending $1.2 to $1.5 billion on e-commerce and digitial initatives, while curtailing store growth.
Driving e-commerce gains Opportunity is huge Domestic e-commerce sales are expected to reach as much as $350 billion this year, and are growing 15% annually. Global e-commerce sales at Wal-Mart increased 17% in the first quarter in its most recent quarter.
Driving e-commerce gains What Wal-Mart is Doing Opening four new e-commerce distribution centers this quarter Goal is to triple online sales to $35 billion by 2018. Introducing Shipping Pass - an Amazon Prime competitor that will give customers free three-day shipping on for $50 a year
Adding Neighborhood Markets Sometimes smaller is better Wal-Mart has seen strong growth in its small footprint Neighborhood Market format, which delivered 7.9% comparable sales growth in its last quarter.
Adding Neighborhood Markets The smaller stores, which average 42,000 square feet have helped Wal-Mart penetrate cities and other densely populated areas that aren’t suitable for its Supercenters. At the end of 2013, the company had just 407 Neighborhood Markets. By the end of this year, that numbers is expected to more than double to around 850.
Improving customer service Complaints are piling up Throughout its history, Wal-Mart has staked its reputation on low prices, allowing customer service to at times take a back seat According to a survey by the American Consumer Satisfaction Index, Wal-Mart ranked at the bottom for discount stores and supermarkets.
Improving customer service How to make it better To correct that problem, Wal-Mart has revamped its staffing and compensation model. It raised base wages for all employees to $9/hour in April and will raise them again next February to $10/hour.
Improving customer service Other initatives include adding greeters to welcome customers and thwart shoplifters, raising wages for department managers as well adding 8,000 of them, and limiting their focus to one or two departments. The reorganizations and wage hikes are designed to increase contact with the customer and incentivize employees to clean and restock departments.
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