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Marketing Hacks for MailChimp

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MARKETING AUTOMATION HACKS: Allyson Van Houten Product Marketing Lead, MailChimp @avanhouten #MAHacks @uberflip Ariana Hargrave Head of Client Relations, MailChimp Hana Abaza VP Marketing, Uberflip @hanaabaza


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WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J) #MAHacks @uberflip


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WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J) Join in on #MAHacks @uberflip


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MEET THE EXPERT Allyson Van Houten MailChimp Street Cred: •  These are real hacks used by MailChimp customers •  I work directly with our customers and product team on our automation features #MAHacks @uberflip


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MEET THE EXPERT Ariana Hargrave MailChimp Street Cred: Leads MailChimp's Client Relations team which provides str ategic guidance to customers with unique sending needs as well as creative email solutions #MAHacks @uberflip


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LET’S GET HACKING! #MAHacks @uberflip


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Hack #1: Product Recommendations •  Follow up with additional product recommendations after your subscribers make a purchase •  Create high level recommendations for product categories, or create individual recommendations using predictive data services like AgilOne and Ometria #MAHacks @uberflip


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Hack #1: Product Recommendations •  Use MailChimp’s merge fields to upload image files and product links to every subscriber on your list •  You can upload different recommendations into the merge fields at any point #MAHacks @uberflip


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Hack #1: Product Recommendations •  Select MailChimp’s “Any Product Purchased” workflow to get started •  You can choose to send immediately following a purchase, or create segments for subscribers who have not purchased recently. #MAHacks @uberflip


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Hack #1: Product Recommendations •  Using MailChimp’s drag-and-drop editor, build your em ail using html blocks to hold the image and link merge tags you set up for the recommended products •  Here’s what the code will look like: #MAHacks @uberflip


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Hack #2: Self-paced courses •  Create an automation series where your subscribers receive the next email as they complete each task •  This allows users to self-pace through any education course, keeping them from getting emails that are ahead of their individual progress #MAHacks @uberflip


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Hack #2: Self-paced courses •  Use MailChimp’s Goal integration to track completion of each activity •  Each step in the course should have it’s own Goal, that is how you will trigger each new email in the course •  P.S. You can use Goal to follow up an any number of activities on your site, including watching videos, clicking on specific links, and more. #MAHacks @uberflip


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Hack #2: Self-paced courses •  Once each Goal is set up, choose the “Website Activity” workflow to get started •  Then, set up the link that will trigger the next step in the series •  Repeat this process for each step in your course #MAHacks @uberflip


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Hack #2: Self-paced courses •  As you review subscriber's progress, if you see people dropping between lessons add in reminder emails •  For the reminder emails, set up “did not click” segmentation criteria during the trigger configuration step of your workflow set up #MAHacks @uberflip


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Hack #3: Follow up by sign up source •  Create different automation workflows based on where subscribers sign up •  Customize the content from wherever they’re signing up on your website #MAHacks @uberflip


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Hack #3: Follow up by sign up source •  You’ll begin with MailChimp’s built in signup forms, and use the Embed Form option •  Create your form with fields for all the information you’d like to collect •  Add in a hidden field to your form for “Signup Source, and create a merge tag label for the field •  Next you’ll need to modify the value and input type of the hidden field you created in the embed code •  #MAHacks Step-by-step instructions here: http://kb.mailchimp.com/lists/signup-forms/add-code-to-get-location-information-from-signup-forms @uberflip


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Hack #3: Follow up by sign up source •  At the end of the code for your submit button, add the following code before the </div> tag •  The name and id values need to match exactly the values you defines for the hidden field in the Form Builder. #MAHacks @uberflip


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Hack #3: Follow up by sign up source •  In the quotation marks for the value attribute, type in the form location. For example, if you embed this form on a blog your might input “value=“blog” •  For each page you want to track, duplicate the embed code and alter the in put value to match where the form will be placed. #MAHacks @uberflip


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Hack #3: Follow up by sign up source •  Start with the “Welcome Series” workflow •  Choose “Signup Source” segmentation criteria •  Define the sign up source based on the hidden field you created in your embed forms #MAHacks @uberflip


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Hack #4 Event Follow up using Eventbrite •  Automatically send messages to users before, or following, an event •  Ask attendees to share on their social platforms or have them to sign up for text alerts leading up to the event #MAHacks @uberflip


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Hack #4 Event Follow up using Eventbrite •  First, make sure you have MailChimp Sync for Evenbrite set up •  This integration is free, and allows you to sync as many events to your MailChimp list as you’d like •  MailChimp Sync pulls in e-commerce data in addition to subscriber name a nd email address, which enables automation workflows for events #MAHacks @uberflip


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Hack #4 Event Follow up using Eventbrite •  Start with the “Specific Product Purchased” workflow •  When configuring the workflow trigger, your event name will show up as a product in the “Subscribers buy” drop down #MAHacks @uberflip


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RESOURCES Working with Automation: http://mailchimp.com/resources/guides/working-with-automation MailChimp Blog: https://blog.mailchimp.com/tag/automation Getting Started with Goal: http://kb.mailchimp.com/integrations/other-integrations/integrate-goal-with-mailchimp Send a Simple Poll or Survey to Subscribers: http://eepurl.com/iDBs Stay Compliant with CASL: http://eepurl.com/XxwXH Eventbrite Synch: https://blog.mailchimp.com/announcing-mailchimp-sync-for-eventbrite/ MainChimp E-Commerce Integrations: https://connect.mailchimp.com/collections/e-commerce Add and Track Videos with Wistia: http://eepurl.com/bhrMbf #MAHacks @uberflip


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#MAHacks @uberflip


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UBERFLIP PUTS MARKETERS IN CONTROL We put the ability to manage and leverage the content experience in the marketer’s hands. #MAHacks @uberflip


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HOW IT WORKS Connect your content: To a beautiful, optimized front-end experience that is: ORGANIZED DISCOVERABLE PERSONALIZED SOCIAL With built-in tools to: CONVERT, CONNECT AND UNDERSTAND LEADS #MAHacks @uberflip RESPONSIVE


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•  Create CTAs •  Gate Content •  Marketing Automation •  Aggregate •  Curate •  Personalize Manage Content Deliver Insights •  Content score •  Uberflip metrics •  Marketing Automation #MAHacks @uberflip Generate Leads Automate Process •  Auto update •  Smart filters •  Scheduling


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UBERFLIP USE CASES Resource Center #MAHacks @uberflip Blog Upgrade Content Library Sales Enablement


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Supercharge Your Content •  •  •  •  •  •  #MAHacks @uberflip Sync Contacts Progressive Profiling Track Buyer Journey Trigger Campaigns Gate Premium Content Enhance Lead Scoring


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THE UBERFLIP EXPERIENCE


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QUESTION TIME! Hana Abaza VP Marketing, Uberflip @hanaabaza Allyson Van Houten Product Marketing Lead, MailChimp @avanhouten hub.uberflip.com #MAHacks @uberflip Ariana Hargrave Head of Client Relations, MailChimp


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