Best Marketing Campaigns Ever

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Volkswagen: THINK SMALL Created in 1960, Volkswagen's "Think Small" campaign is the gold standard to many marketing and advertising professionals. The confirmed that companies should not sell products or services for something they are not. Consumers respond to honesty. Laura Baddish

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Nike: JUST DO IT. In the late 1980s, a fitness craze emerged, and Nike created this campaign to speak directly to that culture of embracing athletic challenges. The slogan speaks directly to the drive to push past limits, while remaining short, sweet, and memorable. Laura Baddish

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Absolut Vodka: THE ABSOLUT BOTTLE Absolut made its bottle the most recognizable design in the world. It's the longest uninterrupted ad campaign ever and comprises over 1,500 separate ads. It illustrates the importance of telling your product's story as uniquely as possible. Laura Baddish

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Dove: REAL BEAUTY The "Real Beauty" campaign has been turning heads since it launched nearly ten years ago. It's a simple but effective approach to persona marketing. Dove designed ads around a topic they knew was sensitive but deeply meaningful to their customers. Laura Baddish

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Marlboro: THE MARLBORO MAN This campaign began running as early as 1955. It represented the power of a brand when it creates a lifestyle around its product. Whatever you're selling needs to fit into your audience's lifestyle - or, at the very least, their lifestyle they wish the had. Laura Baddish

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Wendy's: WHERE'S THE BEEF? This was a surprisingly gutsy approach, as the company targeted its competitors. The simple phrase "Where's the beef?" directly accused competitors of a relative lack of beef, and it quickly became a national catchphrase. Laura Baddish

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California Milk Processor Board: GOT MILK? This ad is revolutionary because it didn't target people who weren’t drinking milk it focused on the consumers who already were. Get your audience to appreciate and use your product more often. Transform them into advocates. Good marketing can tell them why they should continue enjoying the product or service you already provide. Laura Baddish

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Clairol: DOES SHE OR DOESN'T SHE? These ads didn’t want every woman on the street preaching about the product. They wanted women to understand that their product was so good that others wouldn’t be able to tell if they were even using it. The lesson is that simply conveying how and why your product works is enough for consumers. Showing is more effective than telling. Laura Baddish

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De Beers: A DIAMOND IS FOREVER At the end of the last millennium, this was widely declared the most memorable slogan of the twentieth century. They successfully sold the idea that no marriage is complete without a diamond ring, turning a relatively inexpensive product into an essential luxury. Laura Baddish

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Miller Lite: GREAT TASTE, LESS FILLING The Miller Brewing company (now MillerCoors) used great marketing to create demand among consumers who previously assumed light beer could not taste good. They tackled the misconception head-on and dominated a light beer market they essentially created. Visit http://laurabaddish.com

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