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15 WAYS TO BUILD HIGH CONVERTING LANDING PAGES

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15 WAYS TO BUILD HIGH CONVERTING LANDING PAGES Unconventional “Copywriting Hacks” that you can't learn from books.


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9 Commandments of Great Copywriting Know your audience Determine your value proposition Find a unique selling proposition Establish an objective Use compelling headlines Avoid weasel words (may, maybe, hope, wish, try, but, could, perhaps and strive) Don’t use passive voice, Write in the present tense Include a customer quote if you have one Keep your copy clean and concise Source: entrepreneur.com/article/164812 Copywriting hacks to build high converting landing pages @simplilearn


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Landing Page Mistakes That Are Killing Your Chances At Conversions Using your regular website design You don’t have a single focus landing page Your page is not optimized for mobile Not having a preview of goods Uncompressed images are slowing down your page You are not using their language No image / your images don’t show context of use Too much text Bad CTA No list of benefits Bad Typography Too many options Copywriting hacks to build high converting landing pages @simplilearn


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How To Make Great Landing Pages That Convert An effective landing page: Keeps it consistent Grabs your visitor’s attention Communicates in a clear and simple way Calls the visitor to perform an action Builds trust and credibility Keeps information gathering to a minimum Gives to get some Follows up with a thank you page Source: inboundrocket.co Copywriting hacks to build high converting landing pages @simplilearn


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Copywriting hacks to build high converting landing pages @simplilearn


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15 Copywriting Hacks to Boost Conversion >> Copywriting hacks to build high converting landing pages @simplilearn


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Create Compelling Headline Use specific statistics and numbers For example, “13,000 users are happy with our product” is much more compelling than “our users are happy with our product”. Evoke emotion Whether you’re selling digital products, physical products, or even software technology, emotions definitely sell. Use customers language I know, I know. This post is about landing page optimization, but you can actually convert much more visitors into leads if you speak the same language they speak. Copywriting hacks to build high converting landing pages @simplilearn


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Small changes can improve CTAs Use weird calls to action Many case studies revealed that “weird” calls-to-action convert much better than the common “buy now” or “sign up now”. Ask for micro commitments For example, instead of asking people to buy your products, you can offer a 30-day free trial. That way, your visitors will be able to make a more informed decision Copywriting hacks to build high converting landing pages @simplilearn Here’s an example of how changing the possessive determiner from, “My” to, “Your” decreased conversion by 24.91% on a forum payment page.


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Show prices to double lead generation There are some things you need to consider before displaying prices. Time as major benefit People can perceive more value when you use time as a major benefit Avoid option overload Consumers constantly face “analysis paralysis, where too many options actually result in no decision being made”. Copywriting hacks to build high converting landing pages @simplilearn


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Get rid of points of friction Remove social icons If you want people to subscribe (or buy) to your products, make it easy for them. Adding social icons to your landing page will only distract them. Remove distractors Try to look for things that might be distracting your visitors from your main goal and remove them. Copywriting hacks to build high converting landing pages @simplilearn


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Develop a unique & Clear value proposition Loss aversion Several studies have demonstrated that people feel more motivated to avoid a loss than to win something. In other words, you can create more compelling value propositions by writing things like “Don’t lose more money” instead of “Save more money”. Let someone else speak for you People who have used your product to solve their problems are best suited to describe it. In other words, testimonials are the most powerful value propositions you can use. Copywriting hacks to build high converting landing pages @simplilearn


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Create Compelling Headline Tell stories to connect with your visitors Do you know why movies and novels are so popular? Because they’re extremely good at telling stories. Yes, people LOVE stories. Copywriting hacks to build high converting landing pages @simplilearn


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Use twitter testimonials I’m sure you’ve a twitter account (if not, go ahead and create one). And you probably have a sign-up form on your website as well. What if I tell you that you can leverage the power of Twitter to create powerful sign-up boosters? Brian Dean(@Backlinko) was able to increase credibility just by incorporating these twitter comments to the page. Copywriting hacks to build high converting landing pages @simplilearn


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Use psycho-boosters! “Buyers do what their instincts tell them to do — to act immediately on what is important (urgency), and to acquire what is limited (scarcity). “ – Neil Patel Action triggers Privacy statements and money-back guarantees are good examples of action triggers. If you incorporate these things into your landing page, you’ll actually boost conversions. Use scarcity For example, adding phrases like “4 seats left” or “Price will increase in 2 days” can dramatically increase the number of visitors that actually convert into a lead. Use risk reversals People HATE risks!   Especially when money is involved in the equation, and incorporating guarantees into your landing page’s copy can demonstrate people that they can trust you. Copywriting hacks to build high converting landing pages @simplilearn


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Make copy sexier for your visitors Listen: You can add lots of useful information to your landing page, and it would be great. Use ‘Bucket Brigades’ Basically, Bucket brigades are words and phrases that entice people to read the next sentence. Simplicity Whether you’re selling digital products, physical products, or even software technology, emotions definitely sell. Use customers language I know, I know. This post is about landing page optimization, but you can actually convert much more visitors into leads if you speak the same language they speak. Copywriting hacks to build high converting landing pages @simplilearn


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Use video to increase conversion up to 80% Tell your product’s story If you look at the majority of landing page videos, the focus is mostly upon describing features of the product itself, but very few focus on telling the story behind the product. Remember the rule that storytelling is powerful? Well, video is the best way to tell your product’s story (especially on landing pages).Well, video is the best way to tell your product’s story (especially on landing pages). Copywriting hacks to build high converting landing pages @simplilearn


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Use proven objection blockers to build credibility Social proof Your visitors are more likely to convert if they see that other people already took action. So, why not show them how many subscribers your newsletter has or how many people have bought your product? Testimonials Testimonials are powerful! Copywriting hacks to build high converting landing pages @simplilearn


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Use these words to convert more visitors into leads I’ll tell you something awful:   Most people will only read 20% of your landing page copy.   REALLY sad.   But do you know that there are some words that convert better than others? So use words wisely. Copywriting hacks to build high converting landing pages @simplilearn


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Give your visitors some love with extra gifts Everyone (included me) LOVES gifts, and your visitors are no exception.   Dr. Jerry Burger found that people are more likely to buy from you if you offer an extra “something” for free. For example, you would be more likely to buy a Burger if that came with free potatoes and a soda.   When it comes to boosting landing pages conversion, you can apply the same psychology.   For instance, take a look at the right side landing page: Copywriting hacks to build high converting landing pages @simplilearn


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Support your copy with the right image “A good image is worth a thousand words”   And it’s true. Sometimes, you can add more value to your landing page copy by including the right image. Use Images that support your value proposition Add Pictures of Real People Copywriting hacks to build high converting landing pages @simplilearn


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Cull useless words Return on time invested (ROTI), is one of the first things you should focus on when creating your landing page. That way, whether people take action or not, they’ll feel that the time spent on your page was worth it.   That’s why you should spend time cutting out unnecessary stuff and useless information from your landing page. For example, plague words. These are words that add no extra value to your content. Instead of writing “ask a question”, you should write only “ask”, because those words only waste time. Copywriting hacks to build high converting landing pages @simplilearn


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Your Turn Now that you know how to create landing pages that convert better, it’s time to put these techniques into practice! Just remember, don’t try to apply all of them at the same time. Grab 2-3 and move forward. Wait a few days and analyze results. Detailed guide: http://www.simplilearn.com/copywriting-tips-for-landing-page-conversion-article Copywriting hacks to build high converting landing pages @simplilearn


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Learn from the pioneer of marketing www. Simplilearn.com Content marketing certification training: http://www.simplilearn.com/sales-and-marketing/content-marketing-certification-training Start Anytime! Anywhere in the world Copywriting hacks to build high converting landing pages @simplilearn


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Life is Short Build Stuff that Matters! Copywriting hacks to build high converting landing pages @simplilearn


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