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Big Brands and Reddit: Are You Missing Out?

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Brands are afraid of Reddit Feel Reddit hates marketers, but they really don’t http://www.slideshare.net/Sonic-Boom/state-of-public-discourse Brands want Engagement, but on their terms Brands don’t understand Reddit Not willing to learn or market specifically to the Reddit audience #SEJThinkTank


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Are you currently running marketing campaigns on Reddit? #SEJThinkTank Yes No, because Reddit scares me No, I just never really thought about it I have in the past


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Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marketing opportunities for your company.. And here is why! #SEJThinkTank


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#SEJSummit #Searchmetrics


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#SEJThinkTank


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#SEJThinkTank


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We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement #SEJThinkTank


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The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing #SEJThinkTank


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Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/ #SEJThinkTank


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Stayed involved the entire time Light hearted / humor #SEJThinkTank


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#SEJThinkTank


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#SEJThinkTank


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Delivered (personally) #SEJThinkTank


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And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help. #SEJSummit #Searchmetrics


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Brand Awareness Content Ideas (beyond reddit) Direct customer engagement Focus Group Feedback Articles / Links #SEJThinkTank


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Designed for Reddit Uses Self Post format Peaks User Interest Engaged & Friendly #SEJThinkTank If you could have one thing from Amazon, what would it be?


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#SEJThinkTank


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#SEJThinkTank


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#SEJThinkTank


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#SEJThinkTank


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Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries. The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself. #SEJSummit #Searchmetrics


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Brand Awareness Direct customer engagement Articles / Links Awards (Shorty) #SEJSummit #Searchmetrics


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Set Their AMA Direction Linked to Resources Updated Post #SEJThinkTank


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Engaged Personable 7,800+ Comments #SEJThinkTank


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Brand Awareness Direct customer engagement Articles / Links #SEJSummit #Searchmetrics


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#SEJThinkTank 3Takeaways Reddit is Valuable Cater to Reddit Stay Engaged


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Identify the right people to run your campaign (or AMA) Review Similar campaigns to see what worked and failed Be genuine, transparent, and engaged (through entire campaign) Embrace tough questions Identify the right Subreddit and Target Audience Create your campaign for Redditors Know the right format for your audience #SEJThinkTank


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#SEJThinkTank Resources http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 http://www.slideshare.net/reddit/reddit-ads-2014 https://www.reddit.com/wiki/brandiquette (@happysquid) http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ http://www.reddit.com/comments/1q1ke7/thank_you_reddit/ http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/ http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/ http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/ http://www.searchenginejournal.com/


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@brentcsutoras /in/brentcsutoras +brentcsutoras


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