10 Tips for More Engaging Video Content

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TO P 1 0 T I P S F O R M O R E E N G A G I N G V I D E O CO N T E N T Video content plays a crucial role in our online marketing campaigns Good video marketing strategies increase our chances of being 12% ranked on the first page of Google 08% Websites with video content hold viewers’ attention for more than 2 minutes on average compared to websites with no videos 30% ELEMENT 20% 57% 300 hours of video are uploaded to YouTube every minute 16% 77% Every day, people watch hundreds of 89% 09% millions of hours on YouTube and generate billions of views. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam at magna lacus. Ten tips for more engaging video content are listed below Focus on Keywords Video content in search engine results is becoming more useful. Make sure potential customers find you as soon as their search results load. #1 80% Know Your Audience 80% of online visitors will watch a video compared to 20% who would rather read the entire content. Play to your company’s strengths. #2 20% Tell and Show Viewers the Benefits of Watching 100 millions Every day, 100 million internet users watch online videos. That’s why make it worth their time to watch your videos. #3 Plan out Your Video Try using testimonial videos, case studies or even video animation. Be diverse. #4 Show Passion and Energy Connect with your viewers. Know what they are looking for and the type of information they need. #5 Trust Your Instincts and Take Some Risks Don't be afraid to stand out. Sometimes, people are looking for someone who takes risks and is not afraid to try something new. #6 Grab Attention with Your Headline Be creative with your headline. Use graphs or even cartoons. You want the watcher to want to watch your video. #7 Make Sure Your Message Is Memorable 74% Keep your videos engaging. By 2017, it is estimated that 74% of all internet traffic will be video. #8 Don't Try to Close the Sale with the Video You want them to have some questions. You want them to contact you to get additional information. #9 Have Good Video Sound #10 You can have the best video with fabulous color but if the sound is not good, people will not want to watch your video. Infographic produced by THE SEEN www.the-seen.com

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