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HOW TO IMPROVE YOUR FACEBOOK MARKETING

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HOW TO IMPROVE YOUR FACEBOOK MARKETING 7 Power Techniques with Mari Smith


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PLAN 1 year in advance ? quarters Add value + build community + test, track & measure Business Page + Personal Profile #1: Mari’s 4-phase profit system


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Facebook ads don’t work People complain – tried and failed So many SMEs trained to ‘just try it’ BUT… User error! Unclear message? Confusing landing page? Wrong target, or too wide? KEY = education! 3


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Which is most important? PRODUCT LEADERSHIP MARGIN SALES and MARKETING? 4


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#2: What are you selling? “Nothing happens until somebody sells something.” ~ Darren Hardy 5


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#3: Example objectives Launch a new product Drive in-store sales Drive traffic to your website Increase online sales Get more check-ins Build your email list Build brand awareness Improve customer service 6


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#4: Frame of mind marketing Google = “search mode” PROBLEM ? SOLUTION Facebook = “social mode” CONNECT, SOCIALIZE 7


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#5 – Target audiences HUGE variety of targeting options Your own fanbase, + their friends OPF (other people’s fans) Custom audiences Your own database Your own website traffic Lookalike audience 8 Image: AdEspresso.com


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The Daily Burn 9


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Tracking URL http://dailyburn.com/blackfire?partner=amp&mtype=4&ldate= Q42014&grp=NF_P&crtv=trainer&sz=1200x627&kw=bf&gen=fem&age=45-54&dev=1&utm_source=amp&utm_medium=display&utm_campaign=NF_P&utm_content=trainer_bf 10


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What worked? The right TARGET audience Compelling ad title + creative – short, succinct, relevant Relevant image Timely (new year’s resolutions, get fit) Irresistible offer (free 30-day trial) Social proof CTA button Dark post Powerful landing page – no extraneous CTAs/offers ‘Frame of mind marketing’ 11


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Create 6-Figure Courses See: http://bit.ly/6figcourse 12


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Create 6-Figure Courses 13


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What worked? Well targeted Highly relevant Inviting image Attractive, compelling ad Asked question Offered something for free Great offer Excellent landing page Frame of mind marketing 14


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@marismith Hey John! Take us for a test drive!


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#6 - Tracking pixels “Over 90% of Fortune 500 companies are not doing Facebook ads right!” 16


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Convert using clear CTAs Social CTA = to increase engagement ON Facebook Sales/sign up CTA = drive fans off Facebook 18


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#7 - Be “socially devoted” FASTEST response time wins Warm, personal, human Use first names @ tag Surprise and delight Think outside the box 19


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Mari says… Content is King, but engagement is Queen and she rules the house! ? 20


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Takeaways Use the 4-phase PROFIT SYSTEM for content SALES & MARKETING = most important Set clear OBJECTIVES for your campaigns Integrate FRAME of MIND marketing Create a SEAMLESS experience for your prospects Build multiple TARGET audiences Always use tracking PIXELS SERVICE is the new social Provide prompt, quality responses 21


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22 marismith.com/fbbb


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Social Media Certified Training Now accepting applications 23


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