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5 Tips For Creating Better Content

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TIPS FOR CREATING BETTER CONTENT


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5 Tips for Creating Better Content Marketers now spend $44 billion a year on content marketing, according to a study by the Custom Content Council and ContentWise. With so much money being invested in content creation, it pays for marketers to become experts on the topic. Use these five tips to boost your skill as a strategic content creator. © Copyright 2015 by the Association of National Advertisers, Inc. All rights reserved. 2


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TIP #1 Determine Your Brand’s Specialty Before creating a single piece of content, craft a strategy around your particular areas of expertise. Any content you produce should focus on segments of the market where your brand is an authority. © Copyright 2015 by the Association of National Advertisers, Inc. All rights reserved. 3


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TIP #2 Know Your Audience Understand what drives your audience and makes them tick. What are their big interests? What is important to them? Your content should be a combination of what the audience wants to hear and what your brand wants to tell. © Copyright 2015 by the Association of National Advertisers, Inc. All rights reserved. 4


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TIP #3 Entertain First It’s important for consumers to view your content as unbranded. By providing them with enough entertainment value to build social equity, you will be in a better position to successfully land their business. © Copyright 2015 by the Association of National Advertisers, Inc. All rights reserved. 5


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TIP #4 Crowdsource Ask consumers to create their own content for you. Hold photo contests on Instagram, incentivize people to create their own Vines, post the first line of a joke on Twitter and ask users to write the punchline — and tie it all back to your brand. This tactic will make consumers feel like they’re shaping your brand’s image. © Copyright 2015 by the Association of National Advertisers, Inc. All rights reserved. 6


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TIP #5 Go Offline Give your consumers an opportunity to interact with your company face-to-face by holding brand-specific events, complete with giveaways related to key promotions. For a digital tie-in, livestream the event or post related photos/videos to your social channels. © Copyright 2015 by the Association of National Advertisers, Inc. All rights reserved. 7


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SOURCES Information for this slideshow has been curated from the following sources: Driving Business Through Content Market http://www.ana.net/miccontent/show/id/ib-driving-business-content-marketing Hot Content Marketing Baked Fresh Daily http://www.ana.net/miccontent/show/id/ana-2015-jan-hot-content-marketing At Nearly $44 Billion, New Survey Shows Rise in Content Marketing Budget http://blog.customcontentcouncil.com/at-nearly-44-billion-new-survey-shows-rise-in-content-marketing-budget KPMG: Transforming Communications with Content http://www.ana.net/miccontent/show/id/er-moc-dec14e-kpmg © Copyright 2015 by the Association of National Advertisers, Inc. All rights reserved. 8


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