How To Make Your Marketing Match Your Reality

Понравилась презентация – покажи это...

Слайд 0

Слайд 1

Слайд 2

Your brand is broken.

Слайд 3

Слайд 4

Your brand is your promise.

Слайд 5

It’s more than marketing.

Слайд 6

Слайд 7

Слайд 8

Слайд 9

Humans like consistency.

Слайд 10

Слайд 11

Good marketing feels right.

Слайд 12

This is why we need brand strategy.

Слайд 13

And why digital marketers should lead brand strategy.

Слайд 14

Brand strategy is the future of marketing.

Слайд 15

Let’s get started.

Слайд 16

Слайд 17

We're leading the protein revolution with a new and innovative range of 100% pure, GMO free supplements to help you become healthier, leaner, fitter and stronger.

Слайд 18

Our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.

Слайд 19

become healthier, leaner, fitter and stronger helping them raise their self-esteem and realize their full potential

Слайд 20

Start with your core values.

Слайд 21

Imagine your company as a person.

Слайд 22

Слайд 23

Build the brand strategy.

Слайд 24

Step 1: Why did it fail before?

Слайд 25

Now: Get the C-level on board.

Слайд 26

Step 2: The brand is / is not

Слайд 27

Currently the brand is: romantic and airy. In the near future, the brand may be: elegant and elite. The brand is not: cheap or tacky.

Слайд 28

Step 3: Define voice & tone.

Слайд 29

Brand strategy > voice.

Слайд 30

Слайд 31

Now: Get HR on board.

Слайд 32

Keep it simple.

Слайд 33

Ich liebe es!

Слайд 34

Now: Get international on board.

Слайд 35

How to sell it?

Слайд 36

Show the dream.

Слайд 37

Слайд 38

Слайд 39

Слайд 40

Слайд 41

Слайд 42

Слайд 43

Now: Get service on board.

Слайд 44

Слайд 45

Go beyond a document.

Слайд 46

Always be coaching.

Слайд 47

Drive forward with purpose.

Слайд 48