How To Make Your Marketing Match Your Reality

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Your brand is broken.

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Your brand is your promise.

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It’s more than marketing.

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Humans like consistency.

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Good marketing feels right.

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This is why we need brand strategy.

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And why digital marketers should lead brand strategy.

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Brand strategy is the future of marketing.

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Let’s get started.

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We're leading the protein revolution with a new and innovative range of 100% pure, GMO free supplements to help you become healthier, leaner, fitter and stronger.

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Our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.

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become healthier, leaner, fitter and stronger helping them raise their self-esteem and realize their full potential

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Start with your core values.

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Imagine your company as a person.

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Build the brand strategy.

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Step 1: Why did it fail before?

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Now: Get the C-level on board.

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Step 2: The brand is / is not

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Currently the brand is: romantic and airy. In the near future, the brand may be: elegant and elite. The brand is not: cheap or tacky.

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Step 3: Define voice & tone.

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Brand strategy > voice.

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Now: Get HR on board.

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Keep it simple.

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Ich liebe es!

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Now: Get international on board.

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How to sell it?

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Show the dream.

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Now: Get service on board.

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Go beyond a document.

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Always be coaching.

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Drive forward with purpose.

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