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How Marketers Can Win On Social Media

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HOW MARKETERS CAN WIN ON SOCIAL MEDIA


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GET TO KNOW US


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MARKETERS RUIN EVERYTHING - @garyvee


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Let’s call people to ‘help’ them. MARKETERS RUIN EVERYTHING


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Maybe we Let’s call people to should try e-mail? ‘help’ them. MARKETERS RUIN EVERYTHING


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Maybe we Let’s call people to should try e-mail? ‘help’ them. MARKETERS RUIN EVERYTHING It wouldn’t be a shame if we interrupted their favorite TV show, right?


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Let’s advertise on Facebook. People love advertising on Facebook! Maybe we Let’s call people to should try e-mail? ‘help’ them. MARKETERS RUIN EVERYTHING It wouldn’t be a shame if we interrupted their favorite TV show, right?


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Let’s advertise on Facebook. People love advertising on Facebook! Or banners. And YouTube pre-rolls. And Highlighted tweets. YES! It wouldn’t be a shame Maybe we if we interrupted their Let’s call people to favorite TV show, should try e-mail? right? ‘help’ them. MARKETERS RUIN EVERYTHING


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Let’s advertise on Facebook. People love advertising on Facebook! Or banners. And YouTube pre-rolls. And Highlighted tweets. YES! It wouldn’t be a shame Maybe we if we interrupted their Let’s call people to favorite TV show, should try e-mail? right? ‘help’ them. MARKETERS RUIN EVERYTHING


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SHANNON AND IT’S THEIR FAULT WEAVER


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SENDER RECEIVER WE LEARNED IT THE WRONG WAY


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SENDER RECEIVER WHAT DO WE SEND TO THE RECEIVER?


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WHAT WE SEND WHAT THE RECEIVER WANTS TO RECEIVE WHAT DO WE SEND TO THE RECEIVER?


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WHAT WE SEND WHAT DO WE SEND TO THE RECEIVER?


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WHAT THE RECEIVER WANTS TO RECEIVE WHAT DO WE SEND TO THE RECEIVER?


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NO INTERSECTION WHAT WE SEND WHAT THE RECEIVER WANTS TO RECEIVE WHAT DO WE SEND TO THE RECEIVER?


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RECEIVER SENDER WE CAN WIN IF WE REVERSE ENGINEER


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DO THE RESEARCH WHAT DOES THE RECEIVER WANT TO RECEIVE? WE CAN WIN IF WE REVERSE ENGINEER


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DO THE RESEARCH WHAT DOES THE RECEIVER WANT TO RECEIVE? WE CAN WIN IF WE REVERSE ENGINEER


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DO THE RESEARCH WHAT CAN WE SEND? WE CAN WIN IF WE REVERSE ENGINEER


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DO THE RESEARCH WHAT CAN WE SEND? CLICK TO DISCOVER WE CAN WIN IF WE REVERSE ENGINEER


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AIM FOR THE SWEET SPOT WHAT THE RECEIVER WANTS TO RECEIVE WHAT WE CAN SEND WE CAN WIN IF WE REVERSE ENGINEER


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AIM FOR THE SWEET SPOT CLICK TO READ MORE WE CAN WIN IF WE REVERSE ENGINEER


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RECEIVER SENDER THROUGH WHICH MEDIUM DO WE REACH OUR AUDIENCE? WE CAN WIN IF WE REVERSE ENGINEER


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RECEIVER SENDER CLICK TO DISCOVER WE CAN WIN IF WE REVERSE ENGINEER


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RECEIVER SENDER BE WHERE THE ATTENTION IS! WE CAN WIN IF WE REVERSE ENGINEER


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RECEIVER SENDER AREN’T WE FORGETTING SOMETHING? WE CAN WIN IF WE REVERSE ENGINEER


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RECEIVER SENDER LISTEN! WE CAN WIN IF WE REVERSE ENGINEER


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RECEIVER SENDER LISTEN! WE CAN WIN IF WE REVERSE ENGINEER


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5 LESSONS TO REMEMBER Maybe we should try e-mail?


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Know what your audience wants 5 LESSONS TO REMEMBER


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Know what your audience wants Supply the audience with the content they want 5 LESSONS TO REMEMBER


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Know what your audience wants Supply the audience with the content they want 5 LESSONS TO REMEMBER Know where your audience is


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Be where the attention is Know what your audience wants Supply the audience with the content they want 5 LESSONS TO REMEMBER Know where your audience is


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Be where the attention is Listen! Know what your audience wants Supply the audience with the content they want 5 LESSONS TO REMEMBER Know where your audience is


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MARKETERS RUIN EVERYTHING BECAUSE THE COMMUNICATION MODEL HAS BEEN DEAD WRONG ALL THE TIME. CLICK TO TWEET


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NICK VINCKIER Consultant Let’s talk on Twitter! :-) @NICKVINCKIER NICK@DEARMEDIA.BE +32 474 39 12 82 HOW MARKETERS CAN WIN ON SOCIAL MEDIA


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GET TO KNOW US


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HOW MARKETERS CAN WIN ON SOCIAL MEDIA


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