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Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion. Hello, I’m Doyle Buehler #OwnOnline
I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
What You Will Find Out Today What may be holding you back What you can do differently How to build a blueprint for a strong digital ecosystem through SEO For Video & Visuals
What Am I Here To Talk About? Talkin’ Bout Visuals & Videos… Help you find the focus Help you action what you need to do Help you implement
“The use of images, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ” Visual Storytelling
THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #ownonline
What’s The REAL Story of Successful Online Business? Conversations + Community + Connections = Conversions Think Leadership Think Authority #OwnOnline
What’s Important Today? Strategy & Branding Audience Content Performance Placement
Online Ain’t What It Used To Be
How I spent $250,000+ on a website #ownonline
Ready to Get Started? #ownonline
INFLUENCE To ACTION Move your “audience” to your own lists and own pages. Not about “engagement” About INFLUENCE WIIFM?
It’s Not Just About The “Like” – It’s MORE About the CONVERSATION Needed to Build A COMMUNITY
Pictures From The Start Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual. Humans evolved over millennia to respond to visual information long before their developed the ability to read text.
The problem with Videos & Visuals? Google and other search engines can’t “see” pictures nor videos...yet
7 Key Elements of Visual Brand Storytelling Design Persona Voice Relevance Personality Story Share Factor
Defining Your Audience
How To Identify YOUR Target Persona Start by describing the ideal customer who might benefit most from the content you create: WHO is the persona? WHAT traits characterize her? WHAT roles does she play? WHAT does her typical day look like? WHERE is there a gap in her needs/wants (beyond our products/services)? WHEN does she need to close this gap (i.e., where is she in the purchase funnel)? WHY would she care about us, as a company (aside from our product)?
Identify Your Persona TARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
Why Is Your Audience Important? Relevance Keywords
Content – What to Say From Content Plan? To Whom? Persona Are you delivering your value?
How To Create & ImplementYour Content Planning – List out your content plan ideas Placement – decide on what channels and how to use it Prioritization – you can’t post everything at once; focus on your core value Management – storage, SEO, sharing
“Your brand is what people say about you when you’re not around”
Branding About Your Brand (not your baby) Not Just a LOGO Your Value – Your strategic architecture Create alignment with visuals & Video Your Pitch & Profile Assessing & Expressing Your Brand
Building Your Brand is SMART Creates awareness of what we, as entrepreneurs stand for. Gives us opportunities to become liked and followed consistently. Elevates our credibility, because we embrace being ‘out there’ for the world to find. Allows us to gain trust – which ultimately leads to more business! It’s NOT just a logo!
Voracious Video Shared 12x more than links and text posts Youtube is Second Biggest Search engine Facebook is fighting Google/Youtube over video
Keys to Video SEO Embed on home site Share from your website, not youtube Video description on site, with keywords On page Video SEO (Yoast. Meta tags) Copy or create transcripts with embedded video Keywords in comments (self-posted) Filename with keywords Title with keywords Descriptions 150+ words Links Keywords
What Types of Videos To Create? Signature Series Training Testimonials Pitches Instructional “Explainer” Webinars Whiteboard
Video Tools Animoto - https://animoto.com Vimeo.com (hosting videos) Wistia.com (hosting videos) Camtasia (video editing and screencaptures) Prezi (Presentations): https://prezi.com/ Animations: http://goanimate.com/videomaker Text tools (app): http://vont.phon.to/ Video Overlay http://vidlabapp.com/
How To Design Killer Videos Favor short videos. If you can make it shorter and make all the same points, do so. Make sure to start off energized, and get the important stuff in. For a video of 4-5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1-2 minute Don’t hold your call to action to the end, especially for longer videos. Think about breaking your longer videos up into digestible bits.
Get On To It [VIDEO]! I will produce ____ videos, every ___ Week(s) My first topic will be: _________________________ It will be ___ minutes My second topic will be: _______________________ It will be ___ minutes I will/will not hire a Hollywood production studio
Visuals Like 2x more than text only Articles with relevant images have 94% more total views than articles without images This is Visual storytelling
Not About Cute Kittens
Nor About Cute Babies
What Do You Want To Achieve With Visuals? Elicit an EMOTION Inspiration Aspirations Motivations Provide VALUE!
What Types of Visuals To Create? Quote Graphics Screen shots Inspiration Industry Tips Infographics Visual story Post title Blocks Collages Word Art Post images Powerpoint & Keynote Slides Personal Photography Behind the scenes Original Designs Your Brand Essence Striking! Colours, Scenes Comparisons How To… GIFs
Primary Visuals SEO Filename – Keywords SEO/Meta Tags (Yoast) Description Title Caption (optional) Descriptions ALT text Image Pages – individual URL Post as a complete “post”
What Types of Visuals Are You Using?
Links To Infographics http://doy.li/1EhfakE http://doy.li/1Ehfhgj http://doy.li/1Ehfi3L
Hack The #Hashtag Use 1-2 on Twitter & Facebook 25-30 in Instagram Research: http://www.tagsforlikes.com/ #hashtagsforlikes #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
Not Just About The Selfie
Visuals – “How To Create” Tools Canva: https://www.canva.com Powerpoint http://visual.ly/ http://vizualize.me/ http://piktochart.com/
Visuals – “Quote” App Tools Type Overlay: http://wordswag.co/ Type Overlay: http://www.phon.to/ Type Overlay: Typorama Watermark http://ezywatermark.whizpool.com/
Other Tools For Visuals Chat Tool To Share http://www.kik.com/ Hashtags http://www.tagsforlikes.com/
Remember Use your branding, consistently in your images Use a consistent style, so people know it comes from you Share from the social channel/network, as well as from your site
Remember.. Even More… Detailed SEO descriptions for search – images and visuals – onsite and on channel filenames & ”alt img” & tags
Get On To It [Visuals]! I will produce ____ images, every week It will be designed for (persona): ________________ My first image will be about: ___________________ My second image will be about: _________________ My first infographic will be about: _______________ I will use (tool) __________ to design my images
…Just Don’t Become A Dan Bilzerian
HOT Seat What Is Your Experience With Videos? Visuals? Email me firstname.lastname@example.org
Ready To Blow Away Your Competitors & Become the Star of the Show?
Don’t Forget About Visual Placement Your digital ecosystem Text text text Social Sharing Channels Posting Sequences
Performance Baseline – take one – use Google Analytics & Insights Objectives – what are they Optimisation – yes, back and forth KPIs – what are you measuring ROI – What is it, how?
Analytics You Can’t Measure What You Can’t See?
So, KNOCK-OUT Visuals & Video For Your Audience #ownonline
HOT Seat What Is Your Experience With “Video & Visuals”? What Has Happened To You? Email email@example.com
Trust The Process
Don’t just stand there staring…
THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline
Where to go for more help? Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler Need any Tips? Please email me with ANY questions firstname.lastname@example.org Call me +61 413 106 880 #OwnOnline
Webinar Resources Resources & Ideas www.thedigitaldelusion.com/semrush Slide Deck on Slideshare.net bit.ly/doylebuehler14 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
Your Homework Notice!
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