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Marketing to Millennials Meerkat, Periscope, Vine Instagram, Snapchat

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Marketing to Millennials Meerkat, Periscope, Vine Instagram, Snapchat Raleigh Public Relations Society Luncheon June 23, 2015 by Sharon Dawson @TheeDesign


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“Millennials are selfish consumers of social media” Quote by Justin Lafazan from DMFB 2015 Conference


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Phone next to them when sleep On desk at work On table during meetings Average attention span: 8 seconds Millennials


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Where should I spend my time


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Meerkat vs Periscope


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Live Streaming Post when people can view Interesting Needs to be watched NOW Great for sports, political rally, breaking news


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Meerkat Darling of SXSW Blocked by Twitter when Twitter bought Periscope iPhone only


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Periscope Saves broadcast after over, so people can view later iPhone and Android Being adopted by celebrities & events CNN Royal Correspondent Max Foster for Princess Charlotte’s birth


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Winner: Periscope Integrates with Twitter Save broadcast afterwards Keep an eye on YouTube to make a big play in this space


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Vine vs Instagram


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Vine vs Instagram Vine Instagram 20 million users 130 million users 6 seconds 15 seconds Loops videos Plays video once No filters 13 filters Share on Vine, FB, Twitter Share on FB, Twitter, Tumblr, Email


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Winner: Instagram Millennials 2nd most popular social network Use existing account Filters for videos More time allotted – 3 to 15 seconds


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Where should I spend my time


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Snapchat


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Build Your Story 31 Character Limit


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Users Majority between 13 to 25 70% are female 2/5 of 18 year olds use it multiple times a day


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Snapchat Private Add via smartphone only Must take pics in app No hashtags 31 Character limit


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Brands Taco Bell MTV Sour Patch Kids The Voice Grub Hub


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Instagram


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Users Ages 18-34 90% of users are under 35 68% female 23% of teens says is favorite social media


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Instagram #hashtag Add via smartphone only No ads allowed 3-15 second videos


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Brands National Geographic, Victoria’s Secret, Nike, Forever 21, Starbucks Videos: MTV, NBA, GoPro, Wendy’s, HBO’s Girls


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Stay in Touch TheeDesign.com Sharon@TheeDesign.com


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