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Using Instagram & Pinterest to Expand Your Brand Chisa D. Pennix-Brown, MBA
Welcome & Agenda Please turn phones to silent or vibrate Ask questions Facilitator & Introductions Join the Email List at http://eepurl.com/tq3Xj
3 Choices to Make Bootstrap it: Do it on your own Export: Let someone take over Learn from an Expert & decide what you can delegate to someone else
What is Instagram? Instagram is a photo sharing application that allows you to share pictures. 200+ Million Users 37% 18-29 years old 68% Female 32% Male
Instagram Requirements You need to have an iPhone Android or Windows Phone to Access and Download the Application.
Instagram Goals 1. Your Profile: Photography & Visual Voice 2. Your Content: Decide on Themes 3.Your Audience: How to Grow 4. Your Marketing: Your End Game
Target Audience Build an audience that allows you increase brand awareness. Engagement & Find people that will buy what you are selling.
Profile Use all the space provided to create a unique ABOUT section that provides insight into you & your brand. Insert a URL that’s relevant!
Posting Always write a description with your posts, AND use HASHTAGS! 2-3 POSTS PER DAY 1-5 HASHTAGS PER POST
What to Post on Instagram? Behind the Scenes Selfies Quotes Memes Videos Daily Life Scenery Theme Days Events
Products & Services Show people what you do and how you do it to increase engagement. Partners, Employees, Experiences
What is Pinterest? Instagram is a photo sharing application that allows you to share pictures. 2.2 Million Active Users 80% Women 20% Men 36% of Pins w. Prices Get More Likes
What to Pin? Logos Your Graphics Brand Symbols Your Photos Announcements Things that relate Events Things customers might like
Anatomy of a Good Pin Clear Image Concise Message Hashtags/Keywords Call to Action Clickable Link Share to Other Social Outlets 3 2 1 4 5 6
Hashtags in Pinterest People use the hashtag symbol # before a relevant keyword or phrase (no spaces) to categorize Pins. Clicking on a hashtagged word in any message shows you all other Pins marked with that keyword. Hashtags can occur anywhere in the Post. They will show up on other social media outlets.
Create Pinterest Boards Pinterest Boards allow you to categorize the things that you pin.
Pinterest tools RaffleCopter.com ViralTag.com TailwindApp.com
Editorial Calendar for the Week /Month Post Relevant Videos Offer an exclusive promotion Give a behind-the-scenes look at your business Create a series of helpful tips Feature industry infographics Use quotes & Daily Affirmations Monday Tuesday Wednesday Thursday Friday Sat/Sun Week 1 Week 2 Week 3 Week 4 Special Color of the Month that is relevant to the business or trends
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