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Using Instagram & Pinterest to Expand Your Brand

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Using Instagram & Pinterest to Expand Your Brand Chisa D. Pennix-Brown, MBA


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Welcome & Agenda Please turn phones to silent or vibrate Ask questions Facilitator & Introductions Join the Email List at http://eepurl.com/tq3Xj


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3 Choices to Make Bootstrap it: Do it on your own Export: Let someone take over Learn from an Expert & decide what you can delegate to someone else


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What is Instagram? Instagram is a photo sharing application that allows you to share pictures.  200+ Million Users 37% 18-29 years old 68% Female 32% Male


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Instagram Requirements You need to have an iPhone Android or Windows Phone to Access and Download the Application.


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Instagram Goals 1. Your Profile: Photography & Visual Voice 2. Your Content: Decide on Themes 3.Your Audience: How to Grow 4. Your Marketing: Your End Game


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Target Audience Build an audience that allows you increase brand awareness. Engagement & Find people that will buy what you are selling.


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Profile Use all the space provided to create a unique ABOUT section that provides insight into you & your brand. Insert a URL that’s relevant!


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Posting Always write a description with your posts, AND use HASHTAGS! 2-3 POSTS PER DAY 1-5 HASHTAGS PER POST


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What to Post on Instagram? Behind the Scenes Selfies Quotes Memes Videos Daily Life Scenery Theme Days Events


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Products & Services Show people what you do and how you do it to increase engagement. Partners, Employees, Experiences


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What is Pinterest? Instagram is a photo sharing application that allows you to share pictures.  2.2 Million Active Users 80% Women 20% Men 36% of Pins w. Prices Get More Likes


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What to Pin? Logos Your Graphics Brand Symbols Your Photos Announcements Things that relate Events Things customers might like


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Anatomy of a Good Pin Clear Image Concise Message Hashtags/Keywords Call to Action Clickable Link Share to Other Social Outlets 3 2 1 4 5 6


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Hashtags in Pinterest People use the hashtag symbol # before a relevant keyword or phrase (no spaces) to categorize Pins. Clicking on a hashtagged word in any message shows you all other Pins marked with that keyword. Hashtags can occur anywhere in the Post. They will show up on other social media outlets.


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Create Pinterest Boards Pinterest Boards allow you to categorize the things that you pin.


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Pinterest tools RaffleCopter.com ViralTag.com TailwindApp.com


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Editorial Calendar for the Week /Month Post Relevant Videos Offer an exclusive promotion Give a behind-the-scenes look at your business Create a series of helpful tips Feature industry infographics Use quotes & Daily Affirmations Monday Tuesday Wednesday Thursday Friday Sat/Sun Week 1 Week 2 Week 3 Week 4 Special Color of the Month that is relevant to the business or trends


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What is Your Show Up & Show Out! Moment? Find this presentation online at www.SlideShare.net/LadyBizness Please write a recommendation for me at Linkedin.com/in/LadyBiz Please complete your evaluations Thank you for having me!


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