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What’s hot?

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What’s hot?


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The sustainable Communication Production House Integrated publishing production solutions provider for offline and online marketing & corporate communication.


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DISTRIBUTED MARKETING DTP & DESIGN MOBILE MESSAGING & APPS PICK & PACK PRINT E-MAIL & DIRECT MAIL DIGITAL SIGNAGE INTEGRATION EVENT WEBSITES SOCIAL INTEGRATION


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DISTRIBUTED MARKETING DTP & DESIGN PICK & PACK PRINT E-MAIL & DIRECT MAIL DIGITAL SIGNAGE INTEGRATION EVENT WEBSITES


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@ sign: born in 1448 Electronic mail born in +/-1972 E-mail: born in 1993


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Basics first!


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Basics are Relevancy through segmentation & personalisation Abandon cart e-mails Double/triple touch campaigns Welcome messages for new registration Be interested in me, myself & my hobbies!


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INSPIRE


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1 MOBILE


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2014


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Be responsive


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CONNECT


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I know where you were!


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2 DATA


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inspire! In a world where time travelling is almost possible, you need to inspire your audience


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Who’s smoking’?


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Lifecycle marketing


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3 social


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Remember…


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Who’s smoking’?


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Why social integration… FREE DATA BEST WORKING E-MAIL ADDRESS Don’t do it for social shares…


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Integrate data Unique key? Refresh rate? Summarize data… Anonymize data… De-anonymize data…


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De-anonymize


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4 Distributed marketing


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DATABASE VARIATIONS REPORTING BRAND RISK BIG LOW HIGH LOW SMALL MEDIUM LOW MEDIUM BIGGER HIGH MEDIUM HIGH DIRECT DEPENDANT INDEPENDANT


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Case: AG Insurance www.mooose.be


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5 E + P = ROI?


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E-buyers read even more Direct Mail


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VERSIONS BATCH


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E-mail marketers should learn DM specialists to think in personalisation


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www.artoos.be www.mooose.be


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