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A Big Welcome!

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A Big Welcome! For Business


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Thank You! @TheHiveWorcs 4-6pm here then move to cafe area afterwards for networking!


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Stuart Allen MD of The Sales Performance Company Ltd @StuartAllenFCMI #WorcestershireHour Founder


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Why are YOU here? Why am I here?


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If you understand ‘WHY’ ? You’ll find out ‘HOW’?


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My Key Twitter Business Beliefs: I don’t view it as social media – I see it as an advertising media! The time I commit to Twitter is a business INVESTMENT! Twitter ONLY works as part of my wider marketing strategy! It is something I only do ‘live’! AND FINALLY….


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SIZE DOES MATTER! On Twitter….


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What about ‘quality’ over ‘quantity’? I’d rather have ‘quantity’ of ‘quality’?


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Average number of Twitter followers per account is 208 BUT that includes the ‘inactives’


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If my 65,700 followers have on average just 208 followers each, that’s a potential ‘reach’ of 13.7 MILLION PEOPLE!


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And every TEN more followers I add increases that 13.7 MILLION PEOPLE by 2,080!


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Daily newspapers Circulations 2015 (Average daily sales in May) All figures originate from the Audit Bureau of Circulations. The Sun 1,809,240 Daily Mail 1,657,867 Daily Mirror 868,992 Daily Telegraph 486,262 Daily Star 417,538 The Times 397,171 I 280,074 Financial Times 210,481 Daily Record 193,907 The Guardian 178,758 The Independent 60,438 Worcester News? Over 9,000 copies are actively purchased every day and are read by over 23,500 adults.


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Worcestershire Media Twitter Followers at June 2015 Figures in brackets = followers in November 2014! BBC Midlands Today News (61,640) 96,400 ITV Central News (?) 93,000 Worcester News (10,485) 12,300 BBC Hereford & Worcester Radio (10,222) 14,500 #WorcestershireHour (6,943) 9,763 Youthcom Radio (?) 1,693 Stuart Allen (51,611) 65,700


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@TweetReach Twitter Analytics & Snapshots


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What impact does Twitter now have on my Business/Personal Brand? May 2015 I am #5 in the GLOBAL TOP 100 SALES EXPERTS TO FOLLOW ON TWITTER (Monthly) May 2015 I am #42 in the GLOBAL TOP 100 SALES GURUS (Weekly)


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What’s YOUR Twitter Strategy? It will depend upon your: Business Sector? Location of Target Customers? Product or Service? B2B or B2C? Time? Motivation?


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What’s YOUR Twitter Strategy? It will depend on whether you want to: Sell directly? Drive traffic to web site? Show capability? Network? Promote specific events? GROW FOLLOWERS!


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Lesson ONE! How do I grow my followers?


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How do I grow my followers? Set a TARGET number and date Proactively follow suitable accounts Make sure that when they look at your profile YOU are worth following back Don’t use ‘auto tools’ Unfollow those that don’t follow back (after 2 weeks +) using tools like Tweepi


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How do I grow my followers? Set a TARGET number and date Think BIG!


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How do I grow my followers? Proactively follow suitable accounts Who? Look at accounts that are relevant to your sector and FOLLOW their RECENT new followers Search for #Hashtags relevant to your sector (egTwitter Hours) Attend these events and follow people LIVE


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How do I grow my followers? Make sure that when they look at your profile YOU are worth following back Profile? Is your profile FULLY complete? Does it have you location? Does it have a meaningful biography? Does it have your WEB SITE address in full (not shortened) Do you Tweet? No tweets (no follow back) What are your Tweets about? If they are just blatant adverts they wont follow back! Photograph or Biz Logo (NOTE! People prefer to deal with PEOPLE & NOT logos). Photo of YOU is better in my opinion?


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Twitter Profile Photo (can be you or logo) Header (photo or logo) Background (wallpaper) On PC Desktop Version Biography (who are you?)


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How do I grow my followers? Don’t use ‘auto tools’ Pet Hate! There are lots of ‘tools’ that can automate Twitter responses like an auto Direct Message saying “hello” when someone follows you! They are nothing more than SPAM. If you can’t be bothered to engage with people for real, don’t bother with TWITTER!


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How do I grow my followers? Unfollow those that don’t follow back (after 2 weeks +) using tools like Tweepi Be Ruthless! Unlike Facebook Twitter does not indicate to someone that you have unfollowed them. They won’t even KNOW! If they didn’t follow you back its because they don’t want to ‘engage’ with you, so no loss. If you don’t ‘sweep’ the unfollowers you will reach a ‘follower limit’ and won’t be allowed to follow more people!!!! Search for ‘follower limits’ in Twitter help.


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What is a Twitter Hour? What is a Hash Tag?


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Twitter is a Global Platform which is great if I want to sell my goods/services all over the World. But what if I only want to sell in a smaller geographical area? Organise a PARTY! Tell everyone what time to be there and what the secret word is to gain access! (the #HashTag)


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My Top Twitter for Business Tips!


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1: Tweet to ‘give’ not to ‘get’ PET HATE! People ASKING for retweets or Facebook likes! STOP ASKING! START EARNING!


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2: Tweet on a regular basis (Spreadsheet) (Twuffer/Tweetdeck) It takes 15/20 minutes a day! NO EXCUSES! START EARNING!


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3: Always* follow back *Genuine Requests Not following back is extreme arrogance! It say’s “I’m happy that you want to hear my voice, BUT I’m not interested in YOUR VOICE!”


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4: Tweet ‘original’ content PET HATE! People auto-tweeting famous quotes & phrases! STOP COPYING! START CREATING!


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5: Tweet photographs* *Always add description This iPhone photo I took stood on Blackfriars Bridge on the 100th Anniversary of WWI got 137 retweets in ONE HOUR!


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6: Use Hash tags (#) #bizitalk @bizitalk www.bizitalk.com Twitter TIP! Just Click on any Hash Tag in any Tweet to see all tweets with that Hash Tag! Small Business Sunday #SBS 5-7.30pm Every Sunday Organised by Theo Paphitis. He retweets 6 winners each Monday at 8pm & put them on a special SBS website.


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7: Proactively TARGET & follow other people


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8: Engage with People & Say Thank You! I still do this as much as I can!


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9: Retweet relevant tweets PET HATE! People who wait for other people to retweet ‘them’ first! STOP WAITING! START GIVING!


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10: NEVER tweet ‘drunk’ You ARE what YOU Tweet! STOP & THINK!


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11: Twitter is NOT for 1:1 ‘chat’. If you want to chat use Direct Messages (DM).


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ReTweeting (RT) Favoriting(US spelling) RTs or RETWEETS are the ‘currency’ of Twitter for Biz. If you don’t RT other people/biz they won’t RT you!


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Links within tweets To another web site To your web site To a news item PET HATE! Shortened URLs give you more space for your message but hide the real web address! USE Full Web URL or people won’t Click on the link!


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The Background, History & Future of #WorcestershireHour 6th May 2013 Launch Date! 19th Nov 2013 ‘Tweet Up’ featured on BBC Midlands Today Feb 2014 Worcestershire Enterprise Ltd formed (Social Enterprise) April 2014 #WorcestershireHour & Logo Trade Marked with IPO 31 May 2014 FIRST Festival of Business (BBC Mids Today) September 2014 Aaron becomes full time employee Festival of Business 2015 will be at The Bank House Hotel in September!


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Key #WorcestershireHour statistics On 22nd December I signed up for Twitter Analytics data from TweetReach! The ‘Pro Version’ costs ?90 per month and is paid for by The Sales Performance Company. These figures are since then! 8.2 Million individuals have seen #WH Tweets 666.3 Million total message reach (including duplicates) 227,000 Tweets & Retweets sent 13,600 separate accounts have used the hash tag in at least one tweet! PREVIOUS STATS


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Key #WorcestershireHour statistics On 22nd December I signed up for Twitter Analytics data from TweetReach! The ‘Pro Version’ costs ?90 per month and is paid for by The Sales Performance Company. These figures are since then! 12.2 Million individuals have seen #WH Tweets 1.2 Billion total message reach (including duplicates) 367,300 Tweets & Retweets sent 21,200 separate accounts have used the hash tag in at least one tweet! LATEST STATS


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www.WorcestershireHour.co.uk News Page Send YOUR Stories Home Page Prime Sponsor Coverage Merchandise Page New! FREE Business Directory Listing for ALL Worcestershire Based Businesses! Logo Web Address Contact Business Biography


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“Through #WorcestershireHour we have found out about shops & services we didn’t even know we had on our doorstep. It’s a great way to get to know the people you pass in the street & what’s going on around the county’’ Dani James (CEO, Premier Places)


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“As soon as I met Stuart I was sold on the idea of #WorcestershireHour! My business is promoting Apprenticeships to small businesses and #WorcestershireHour has helped me gain new followers and in return created new vacancies for young people of Worcestershire! Win:Win.” Helena Baxter (Proprietor HP Consultancy and Training)


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Q & A Session


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Thank You! Enjoy #WorcestershireHour @StuartAllenFCMI Stuart@TheSalesPerformance.co.uk 07557 919039


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