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Moments Matter

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Moments Matter Kyle Lacy Head of Marketing Strategy OpenView Venture Partners Technology Trends Shaping Content & Consumer Behavior


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What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce


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trends vs reality


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what’s next?


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what’s now?


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trends making moments matter mobility collaborative economy data at scale cloud computing machine learning humanizing automation


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@kyleplacy


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Photos by Seth Casteel


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Mobility @kyleplacy Photo by Seth Casteel


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75%


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Photo by lzf, iStock Photo Photo by lzf, iStock Photo 1 in 5 searches on Google are related to location. (Google Data, Global, March 2014)


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By 2017 there will be over 20 billion connected devices.


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Mobility is about being seamless.


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@kyleplacy


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@kyleplacy


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@kyleplacy


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Mobility is about helping not selling.


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@kyleplacy


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@kyleplacy


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@kyleplacy


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83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google


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Mobility is about transforming the experience.


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@kyleplacy Photo by Seth Casteel 40% Total mobile market is a smartphone Mary Meeker – Internet Trends Report


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@kyleplacy Photo by Seth Casteel 60% market potential


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there is still massive growth potential for smartphones


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@kyleplacy @kyleplacy What happens when 5 billion* additional people join the Internet? *this number is completely made up but means A LOT of people


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@kyleplacy @kyleplacy $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$


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@kyleplacy Collaborative Consumption


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Jeremian Owyang - Crowd Companies “The people formerly called consumers are now getting what they need from each other, rather than from traditional institutions.”


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Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”


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Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”


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Uber for _____


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@kyleplacy @kyleplacy #mixwest14


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34,000 cities 190 countries 1 million listings 30 million nights booked


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Big Data @kyleplacy


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Data at Scale @kyleplacy


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Courtesy of Alex Tellez + Amy Wang + H2O Team


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one. Moments Matter


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“Big data is like teenage sex everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely, Professor at Duke


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Courtesy of Alex Tellez + Amy Wang + H2O Team Cloud Computing @kyleplacy


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“Cloud computing has changed how startups are built and companies are scaled.” Om Malik


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The Hope of Big Data Data contains information of great business / personal value. If you can extract those insights from the data, you can make better decisions. Predicting future stock movements = $$$ Netflix movie recommendations = Better experience = $$$ Courtesy of Alex Tellez + Amy Wang + H2O Team


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Machine Learning @kyleplacy


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Machine learning is the technology that automatically finds patterns in your data and uses them to make predictions for new data points.


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Our technology application generates news stories, industry reports, headlines and more – at scale and without human authoring or editing


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Humanizing Automation @kyleplacy Flickr photo courtesy of Amanda


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We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer


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Tackling the Trends Analytics should be worshipped Content should (and will) be personalized Understand industry trends People are paramount Don’t underestimate your community


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You are not marketers.


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You are not technology experts.


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Or entrepreneurs


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Social media managers or SEO experts.


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You are experience makers and managers.


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The experience is the only thing that makes you relevant.


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What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://openview.vc/SummerBrandTech


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