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#Winning at Twitter Chats

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#Winning at Twitter Chats By Kristi Kellogg, Content Writer & Community Manager @ Bruce Clay, Inc.


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@KristiKellogg Content Writer and Community Manager at Bruce Clay, Inc. | Journalist Southern California newspapers, magazines, all over the Internet and in books like “The Media Relations Guidebook 2014” and “Content Marketing Strategies for Professionals” Twitter & Instagram: @KristiKellogg LinkedIn: https://www.linkedin.com/in/kristikellogg #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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@BruceClayInc International digital marketing firm specializing in SEO, PPC, content marketing, social media marketing and design. Established in 1996. Fortune 500|5000 List for seven consecutive years (!). Call 1 (800) 517-1900 for a free consultation on any digital marketing concern. Save $300 on training with this code: SocialMediaWeek #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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How many characters are in a tweet? #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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What has been proven to always improve a tweet’s engagement? #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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What’s the ideal amount of hashtags in a tweet? #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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When was Twitter founded? #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Who has the highest Klout score in the audience? #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Follow @KristiKellogg on Twitter for another chance to win! #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc Sharing Your Content Sharing Others Content Promoted Tweets (Ads) Customer Service Conversations Influencer Outreach Twitter Chats


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What is a Twitter Chat? A Twitter chat (also referred to as a Tweet chat) is real-time conversation conducted via tweets – each Twitter chat has its own hashtag which bands the conversation together. #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc There are Twitter chats on every subject you can imagine, from business, marketing, SEO and LinkedIn to fashion, mommy blogging, food service and fitness.


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#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc #B2BChat #AppChat #BlogChat #ContentChat #TechTalk #PPCChat #JournChat #AdChat #BrandChat


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#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc #YALitChat #GreenRoofChat (“green roofing”) #HayTalk (“a discussion on hay and forage issues”) #SalonSpaChat #CoffeeChat #VLLChat (“celebrating Latina lifestyle bloggers”) #ChinaChat (“business in China”) #FundChat (“nonprofit fundraising and marketing”)


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#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc Twitter Chat Schedule | TweetReports.com


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#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc Twitter Chat Schedule | TweetReports.com


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What’s the benefit of a Twitter Chat? Relationships Education Thought Leadership Staying Top of Mind New Clients, Customers and Fans Increased Following Increased Engagement #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Increased Engagement: @KristiKellogg #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Increased Engagement: @BruceClayInc #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Twitter Chat Etiquette #Twittiquette DO: Use TweetDeck. Add a column for the Twitter chat’s hashtag and then follow along. Keep it “light, bright and polite” - @JoshOchs Use numbers when answering questions. Use the hashtag. Use pictures when applicable. Favorite and retweet good answers! Follow smart Twitter chatters. Prepare tweets ahead of time if you know the topic. Promote the chat on your social networks prior to the chat. #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Twitter Chat Etiquette #Twittiquette DON’T: Don’t retweet the question. Be afraid to be funny! Don’t engage with trolls. Forget to say thank you to the host! Write a novel. It should take ONE tweet to answer a question – two AT MOST. In which case, begin your tweet as follows: “(1/2) A1: This is my long answer …” #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Twitter Chat Etiquette #Twittiquette DON’T: Write a novel. It should take ONE tweet to answer a question – two AT MOST. #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Hosting a Twitter Chat BRAINSTORM What assets do I want to promote? Is this topic relevant to the users participating? Are the questions at the appropriate level? What actionable items can users walk away with after participating in this conversation? Has this topic been covered recently? What experts can I invite to participate in this conversation? #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Be Prepared Promote your Twitter Chat (with hashtag) at least a week in advance! Here’s an example of an image we used at Bruce Clay, Inc. to promote #SEOchat. #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Be Prepared Prepare your questions ahead of time. Make sure the questions fit the allotted 140 characters, with the hashtag. If possible, have more than one person manning your brand’s social account. One person, for example, can ask the questions and share thoughts while another person retweets, favorites, and responds to others’ answers. If that’s not possible … drink a bunch of coffee and make it happen. #NoExcuses #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Show Time #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc If you can, include pictures. This will call attention to your question tweets, which sometimes get lost in the flurry of tweets coming through. You can use the same picture for each question tweet, in fact.


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Turning Twitter Chats into Content #Evergreen Any content marketing worth their weight in social shares will tell you that curating content is necessary. Get more mileage out of a Twitter chat by turning it into a blog post! You can make the blog post read like a transcript, or divide it by topics and just relay key takeaways. Tools: Topsy #free TweetReports #FreeTrial TweetDeck Collections #Free #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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Thank You for Coming! For articles from me and my awesome colleagues, visit BruceClay.com/blog. The blog is updated several times a week with guides, how-to’s and tips on all things digital marketing, including social media. Put your Twitter chat skills to practice and join us each Thursday at 10 a.m. PT. @BruceClayInc and @KristiKellogg are always at #SEOchat. To connect with me about anything, the easiest way to talk to me is on Twitter … because I’m always there ? Otherwise, email me at KristiAnnKellogg@gmail.com. #Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


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