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Video, humanizing your brand & getting buy in @wilreynolds

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Video, humanizing your brand & getting buy in @wilreynolds


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Story time


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The other thing that humanized the Seer brand was that I picked up the phone


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I’m a Believer


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Regardless of how much data we have


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Gotta Have… Faith!


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Find the people who would do it for free


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https://www.youtube.com/watch?v=3T_DgGMQ-hs


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Us Now


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Tail of two airlines


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https://www.youtube.com/watch?v=ZrdE02cDLMs


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https://www.youtube.com/watch?v=DtyfiPIHsIg


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United “Take 2”


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https://www.youtube.com/watch?v=WqAAQ0ZZMyw


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But I don’t work for a visionary


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Answer tweets or Act on them My CEO Doesn’t


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But you don’t work for a company with a visionary like this guy Or blow money on stupid experiments,


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But you don’t work for a company with a visionary like this guy Or blow money invest in stupid experiments, innovation


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You work for this guy, who thinks…. You know what people want RIGHT before they fly….


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A message from me…


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How to get buy in… Make a BUSINESS CASE


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Why do we exist?


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Where doES Video Explain our Why better?


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We don’t do video to SELL (Directly)


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Video on wistia (Seer’s pinterest vid)


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Loves Being Behind The Camera


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a room


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The right Tools


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Random Thoughts


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1 - Create a win w/ low cost 2 – Find a customer problem where video is the best means to answer it, and answer it 3 – Its hard to say “No” to a finished product 4 –Take money from high spending channels 5 – The future (zappos video) wayfair


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Problems, video ain’t 1


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How many CMO’s stayed up last night thinking... I need more video


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How Many CMO’s stayed up last night thinking... My customers are having problems… How prepared is my company to… SOLVE THEM!?


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No Budget, Wil!


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Went VIRAL?


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NOPE!


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Went Helpful!


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iPhone Lights Mic Tripod 200 bux?


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iPhone Lights Mic Tripod 200 bux?


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Pitch at Seer


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Users have, Problems


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Get Buy-in by Lowering…


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Find videos that solve problems your users have that are highly viewed…


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Excel 2007


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ExCel 2016


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Make the case by focusing on #SUX “We can help more people”


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Custom ads… - Save 50% of your time doing X in excel if you upgrade…


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Not Bad, Kid…


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Not Bad, Kid…


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High spending channels


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https://www.youtube.com/watch?v=PWPkZH_UicU


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More “smalls” Than “Biggie” My budget


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https://www.youtube.com/watch?v=pCL1n3xHpTg


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Now…


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The Future


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Brands sort out the cesspool


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https://www.youtube.com/watch?v=u__uW360fsw


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Not a campaign


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In their DNA


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Advice… Defsensible


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Questions, Commerce, & Campaigns


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Questions…


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Commerce…


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Campaigns Die DNA doesn’t


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Ain’t Halloween PeopeCampaigns Die DNA doesn’t


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Ain’t Halloween PeopeCampaigns Die DNA doesn’t


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Ain’t Halloween PeopeCampaigns Die DNA doesn’t


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https://www.youtube.com/watch?v=klm5vdyZbaI quality, responses, DNA show how long the page scrolls


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Loyal Army


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Content https://www.flickr.com/photos/jasonsrobb/


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Content https://www.flickr.com/photos/jasonsrobb/


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I know a company with a 3 year break even on content… If you have 3 years to show value vs 3 months, who’s going to produce better content?


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Your DNA?


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If your company’s DNA to take shortcuts…


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Can’t do nuthin’ fo ya man


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What Jeans company Wants to sell FEWER Jeans


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Story in your jeans


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One with a belief system


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1 Question:


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If your content was removed from the web, would anyone miss it? -Ann Handley


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