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12 Advertising Trends You Should Know Salesforce Advertising Team
1: Digital Ad Spend Grows Faster Than Traditional 2015 Global Media Segment Growth Rate % at Current Prices “Marketers to Boost Global Ad Spending This Year to $540 Billion,” AdAge, 3/24/15.
2: Share Of Mobile In Digital Ad Spend Rises Percentage of Mobile Ad Spend out of Total Digital Ad Spend (2013-2017) “Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market,” eMarketer, 4/2/2015.
3: Social Apps Lead In Time Spent On Mobile Percentage of Mobile Time Spent is Through Apps “Apps Solidify Leadership Six Years into the Mobile Revolution,” Flurry Insights, 4/1/2014.
4: Facebook And Twitter Dominate Mobile Ad Spend US Net Mobile Display Ad Revenue by Company (2013-2017) “Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017,” eMarketer, 3/26/15.
5: Percent Of Facebook Mobile DAU Of Total DAU Soars Q3’12 56% Q4’12 61% Q1’13 64% Q2’13 67% Q3’13 70% Q4’13 73% Q1’14 76% Q2’14 79% Q3’14 81% “Facebook Quarterly Earnings Slides Q3 2014,” Facebook, 10/28/2014. (% Mobile DAU of Total DAU) Q4’14 84% Q1’15 85%
80% of Facebook users visit the site at least once a day and . . . . . . 54% of users do so multiple times throughout the day 6: Most Facebook Users Visit The Platform Everyday “Half of Facebook’s users visit multiple times per day,” Global Web Index, 5/12/2015.
5.3 billion minutes per month is spent on twitter in the US alone That’s 5x the number of minutes since Rome fell, at 850 million minutes. 7: Time Spent On Twitter Surpasses Five Billion Per Month “Social Media Engagement: The Surprising Facts About How Much Time People Spend On Major Social Networks,” BI Intelligence, 1/5/2014.
Combining TV and Twitter advertising creates a: 95% stronger message association 58% higher purchase intent 8: Combining TV And Twitter Advertising Strengthens Brand “Always on Twitter: #TVxTwitter,” Twitter, 4/14/2014.
4 out of 5 LinkedIn members impact business decisions in their Company 9: LinkedIn Is Comprised Of Decision Makers And Influencers “comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2012,” comScore, 10/24/2012. “LinkedIn Audience 360 Survey” LinkedIn, 8/1/2011. LinkedIn audience has 2x the buying power of the average web audience. 2x
110% increase in mobile advertising YoY from$3.4 billion in 2012 to $7.1 billion in 2013 10: Mobile Advertising In The US Increase Year-Over-Year “IAB Internet Advertising Revenue Report,” IAB, 4/1/14.
11: Mobile Has Achieved First Screen Status Americans spend 78 minutes more per day on mobile digital and media than TV “Why Mobile is Essential for Brand Marketing,” Altimeter Group, 8/13/2014.
Online display ad revenue will grow 13.7% by 2019, from $20B in 2014 to $38B in 2019. . . .This is largely thanks to Video ads, which will be responsible for 55% of that $38 billion total ad revenue by 2019. Video Ad Revenue Will Continue to Explode Share of online display ad revenue claimed by video ads “Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019,” Forrester, 10/6/2014.
What is social.com? A true self-service platform, that’s powerful but easy-to-use and helps run efficient and effective social ad campaigns at scale. It powers the largest agencies and advertisers globally including the biggest social media advertisers in gaming, retail, CPG, finance and entertainment. We also provide premium, migration and support service options to help customers optimize, manage and scale their advertising teams and spend. Who uses the platform? What is Active Audiences? Active Audiences helps marketers harness data from email, mobile, and social engagement along with the powerful automation and segmentation capabilities of Salesforce Marketing Cloud to create targeted audiences for paid media campaigns that drive results. Why use it? Agencies and advertisers can build highly targeted campaigns quickly and easily, with sophisticated tools to optimize and automate every dollar invested. Teams can share and collaborate around campaign assets, to allow scalability across social ad buying and strategy.