'

DISCOVERY Intersection of Content and Conversion

Понравилась презентация – покажи это...





Слайд 0

DISCOVERY Intersection of Content and Conversion Zev Gollender VP of Media Sales


Слайд 1

We are overwhelmed with INFORMATION


Слайд 2

people spend as much time CONSUMING CONTENT as they do searching and using social networks Source: ComScore and Nielsen. People Consume Content


Слайд 3

40% @2013 29% 2014 6.5% @2013 24% 2014 4.7% @2013 7% 2014 1+% @2013 1-% 2014 SEARCH IS NOT KING


Слайд 4

5 DISCOVERY search in reverse information finding people


Слайд 5

Couldn’t Find Anything To Watch On TV


Слайд 6

A Major Shift in Traditional Advertising Source: ZenithOptimedia and PwC/IAB. Note: Display, Search and Classified spend in 2014 estimated to be $51.8B, $55.7bn and $13.5B, respectively.


Слайд 7


Слайд 8

ACHIEVING SCALE


Слайд 9

TRUE PERSONALIZATION: PERSONA & SITUATION PREFERENCES DEVICE TIME REFERRAL LOCATION FREQUENCY SOCIAL VIDEO/TEXT 10


Слайд 10

11 6B+ Daily Recommendations on Top Sites


Слайд 11

12 Taboola on Business Insider


Слайд 12

13 Taboola on Bloomberg TV


Слайд 13

14 Top Brands Become Storytellers with Taboola


Слайд 14

STORYTELLING: TOUCHING THE ENTIRE FUNNEL Decision Consideration Awareness Loyalty


Слайд 15

Content Leads to Conversions “Almost HALF of brands now track ROI on content marketing” MarketingMagazine.co.uk “We need to close the loop between engagement and ACTIONS” DIGIDAY.com


Слайд 16

17 Netflix – Acquiring Subscribers Users discover content they may like Some sign up Taboola measures performance/ROI and optimizes campaign Then watch teasers on Netflix.com 1 2 3 4


Слайд 17

This Dinner Hack Has Millennials Ditching Delivery Plated – Driving Foodies to Subscribe


Слайд 18

LasikPlus – Driving Customer Acquisition 55% lower CPA than search or radio


Слайд 19

Best Practices to Drive Conversions


Слайд 20

Best Practices to Drive Conversions


Слайд 21

Best Practices to Drive Conversions


Слайд 22

Best Practices to Drive Conversions


Слайд 23

Best Practices to Drive Conversions


Слайд 24

Best Practices to Drive Conversions


Слайд 25

Best Practices to Drive Conversions


Слайд 26

Best Practices to Drive Conversions


Слайд 27

Best Practices to Drive Conversions “10 Tips to Impress on a First Date” “5 Great Ways to Ask Someone Out” “8 Reasons to Try Online Dating” 91% Decrease in CPA


Слайд 28

CULTURE OF TESTING


Слайд 29

CULTURE OF TESTING 75% Drop in Cost Per Action


Слайд 30

Best Practices to Drive Conversions 57% Increase in Conversions


Слайд 31

FOCUS ON ROI


Слайд 32

THANK YOU Zev Gollender zev.g@taboola.com


×

HTML:





Ссылка: