DISCOVERYIntersection of Content and Conversion

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DISCOVERYIntersection of Content and Conversion Zev Gollender VP of Media Sales

We are overwhelmed with INFORMATION

people spend as much time CONSUMING CONTENTas they do searching and using social networks Source: ComScore and Nielsen. People Consume Content

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40% @2013 29% 2014 6.5% @2013 24% 2014 4.7% @2013 7% 2014 1+% @2013 1-% 2014 SEARCH IS NOT KING

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5 DISCOVERY search in reverse information finding people

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Couldn’t Find Anything To Watch On TV

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A Major Shift in Traditional Advertising Source: ZenithOptimedia and PwC/IAB. Note: Display, Search and Classified spend in 2014 estimated to be $51.8B, $55.7bn and $13.5B, respectively.

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ACHIEVING SCALE

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TRUE PERSONALIZATION: PERSONA & SITUATION PREFERENCES DEVICE TIME REFERRAL LOCATION FREQUENCY SOCIAL VIDEO/TEXT 10

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11 6B+ Daily Recommendations on Top Sites

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12 Taboola on Business Insider

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13 Taboola on Bloomberg TV

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14 Top Brands Become Storytellers with Taboola

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STORYTELLING: TOUCHING THE ENTIRE FUNNEL Decision Consideration Awareness Loyalty

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Content Leads to Conversions “Almost HALF of brands now track ROI on content marketing” MarketingMagazine.co.uk “We need to close the loop between engagement and ACTIONS” DIGIDAY.com

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17 Netflix – Acquiring Subscribers Users discover content they may like Some sign up Taboola measures performance/ROI and optimizes campaign Then watch teasers on Netflix.com 1 2 3 4

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This Dinner Hack Has Millennials Ditching Delivery Plated – Driving Foodies to Subscribe

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LasikPlus – Driving Customer Acquisition 55% lower CPA than search or radio

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