'

Managing the Politics of Content Hilary Marsh JBoye Conference 2015

Понравилась презентация – покажи это...





Слайд 1

Managing the Politics of Content Hilary Marsh JBoye Conference 2015


Слайд 2


Слайд 3

Marketing Product Line


Слайд 4

Everyone Else Web Team


Слайд 5


Слайд 6

What Politics Look Like


Слайд 7

http://www.pakistantoday.com.pk/2012/09/11/entertainment/10-things-you-should-know-about-your-job-interviewer/


Слайд 8


Слайд 9

http://research.vtc.vt.edu/news/2014/jun/17/stephen-laconte-earns-college-engineering-deans-aw/


Слайд 10


Слайд 11

http://www.georgiancollege.ca/academics/full-time-programs/electrical-engineering-technology-co-op-eety/


Слайд 12


Слайд 13

http://www.qwhn.asn.au/managementcommittee.htm


Слайд 14

http://blog.hostelbookers.com/travel/how-to-pack-your-backpack/ 2004 2007 2010


Слайд 15

http://www.technologist.eu/the-mindfulness-movement-connecting-body-and-mind/ What else?


Слайд 16

http://www.technologist.eu/the-mindfulness-movement-connecting-body-and-mind/ How do you react?


Слайд 17

http://www.technologist.eu/the-mindfulness-movement-connecting-body-and-mind/


Слайд 18

http://wrcofsanford.webs.com/apps/photos/photo?photoid=121493706


Слайд 19

http://wrcofsanford.webs.com/apps/photos/photo?photoid=121493706


Слайд 20

http://wrcofsanford.webs.com/apps/photos/photo?photoid=121493706


Слайд 21

http://www.scag.gov/


Слайд 22


Слайд 23


Слайд 24

“We have a carousel on our website because politics.” – Dave Olsen, www.dmolsen.com/ Confab Higher Ed 2014


Слайд 25

Content is… Event Product Class Program Research


Слайд 26

Content strategy is… Event Strategy Product Strategy Class Strategy Program Strategy Research Strategy


Слайд 27

Content is political


Слайд 28

Content is… Event Product Class Program Research


Слайд 29

Content is… My Event My Product My Class My Program My Research


Слайд 30

30


Слайд 31

“Every pixel has an owner.” – Paul Ford, former web editor at Harper’s magazine Confab 2013


Слайд 32

“It is difficult to get a man to understand something, when his salary depends upon his not understanding it.” – Upton Sinclair, 1935


Слайд 33

33 http://www.amazon.com/Have-Always-Done-That-Way/dp/184728857X/


Слайд 34

Department Message Audience Department Message Audience Department Message Audience Department Message Audience Old thinking


Слайд 35

Organization: Programs, offerings Audience Messages Audience Audience Audience New thinking


Слайд 36

36 Content strategy is CHANGE MANAGEMENT


Слайд 37

37 Digital is CHANGE MANAGEMENT


Слайд 38

What Doesn’t Work


Слайд 39


Слайд 40

http://wrcofsanford.webs.com/apps/photos/photo?photoid=121493706


Слайд 41

Real-Life Solutions


Слайд 42

“Be transparent, help people prep while they’re waiting for their project to start.” —Amanda Costello, University of Minnesota


Слайд 43

“Be an evanglist for others’ work, and help people realize that you are their champion and making way for them to do what they do best.” —Matthew Grocki, Grassfed Content


Слайд 44

“Pre-sell your ideas. Pull someone aside and get their input on a draft, so by the time you officially reveal it, you’ve gotten their buy-in.” —Sara Zailskas Walsh, Motorola.com


Слайд 45

“Build strong relationships. Remember that everyone is trying to do a good job but don’t always have the resources or skills they need.” —Claire Helme and Mary Sabotoski, a university in Australia


Слайд 46

“Employ “strategic nagging:” patient but persistent repetition of a message. —Carrie Hane Dennison, @carriehd, American Society of Civil Engineers


Слайд 47

What Has Worked for You?


Слайд 48

What Has Worked for Me


Слайд 49

49 http://www.slideshare.net/est3ban/empathybased-personas-gaining-a-deeper-understanding-of-your-audience-presen Shared focus on the audience


Слайд 50

Show, don’t tell


Слайд 51

Useful Relevant Timely


Слайд 52

Org-focused Narrow interest Not actionable


Слайд 53

53 http://www.ssireview.org/blog/entry/four_models_for_organizing_digital_work_part_two http://www.ssireview.org/blog/entry/four_models_for_organizing_digital_work_part_two Get your governance in order


Слайд 54

54 http://teamnutztechnology.com/finding-the-right-radar-system-for-your-boat/ Do a pilot project (or several)


Слайд 55

55 https://www.flickr.com/photos/telachhe/3342173731/ Keep trying


Слайд 56

Get buy-in from the top


Слайд 57

Your agenda Show what’s broken and why Show solutions and potential, and what it will take to get there Talk about the pilot efforts and the lessons learned Anticipate roadblocks – raise “what if” scenarios, talk them through in advance Determine follow-up frequency 57


Слайд 58

Respect the depth


Слайд 59

59 http://bit.ly/1jntVcJ Be patient


Слайд 60

Show them how http://ashram.yogasatsang.org/yoga-classes


Слайд 61

Foster collaboration Form a cross-departmental editorial board to review major requests together Most impactful stories require information from multiple sources Facilitate, then gradually pass on ownership


Слайд 62

Motivate and recognize


Слайд 63

I put the information up online –now I also need to know how many people have used it??? Redefine success


Слайд 64

Educate and remind 64


Слайд 65

Operationalize and socialize 65


Слайд 66

Offer options for creativity 66 http://oxendo.com/


Слайд 67

67 Be there for your colleagues


Слайд 68

68 http://www.sfgate.com/performance/article/Review-Gold-examines-Jewish-mother-stereotype-3291210.php Look, if it were up to me, I would leave that content on the site, but the decision is out of my hands


Слайд 69

Solid rationales and alternatives 69


Слайд 70

70 http://www.enterprisenews.com/article/20140614/SPORTS/140617308 Report on progress


Слайд 71

71 Working together for customer satisfaction


Слайд 72

Thank you! @hilarymarsh www.slideshare.net/hilarymarsh


×

HTML:





Ссылка: