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Is Combining Search, Social and Content Impossible for Big Brands?

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“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.” Sebastian Wenzel, Webanalyticsbook You can rely on it Free 30-Day Trial Instant data. Tweak strategies. Benchmark competitors. Use with multiple teams


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#SEJSummit #Searchmetrics “Media Innovations Director” Search, Affiliates, Social and Display Virgin, British Airways, Samsung, Barclaycard, Standard Life, Hilton, Cancer Research UK, … @AndrewGirdwood


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Make it Bleed Work with Experts Coordination #SEJSummit #Searchmetrics @AndrewGirdwood


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“We’re not a publisher” #SEJSummit #Searchmetrics @AndrewGirdwood


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“We expect you to include content” #SEJSummit #Searchmetrics @AndrewGirdwood


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“We expect you to focus on SEO/content/Social and not compete with our SEO/content/Social agency” #SEJSummit #Searchmetrics @AndrewGirdwood


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STRUCTURE #SEJSummit #Searchmetrics @AndrewGirdwood


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TEST EXPERTISE AT PITCH #SEJSummit #Searchmetrics @AndrewGirdwood


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KPI ON COOPERATION #SEJSummit #Searchmetrics @AndrewGirdwood


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SEO FROM AFFILIATES Linkbait Affiliates Lift-Off #SEJSummit #Searchmetrics @AndrewGirdwood


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SIZE IS CLOUT Make it Bleed #SEJSummit #Searchmetrics @AndrewGirdwood


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SPEED #SEJSummit #Searchmetrics @AndrewGirdwood


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TOOLS Slack Trello Google Docs Group Chats #SEJSummit #Searchmetrics @AndrewGirdwood


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Coordination #SEJSummit #Searchmetrics @AndrewGirdwood


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REACTION TIMES #SEJSummit #Searchmetrics @AndrewGirdwood


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Make it Bleed Work with Experts Coordination #SEJSummit #Searchmetrics @AndrewGirdwood


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Twitter @AndrewGirdwood Linkedin Google plus #SEJSummit #Searchmetrics @AndrewGirdwood


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