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10 Steps To Prepare For YOUR Future Website 10 Step Guide
10 Step Website Planning Blue Print Determine Purpose Market Research Planning and Organizing Create Content Design Style Guide Find Images Outline Home Page Register Domain Select Platform Choose Hosting
1.) Determine Your Purpose Begin with the end in mind Why are you creating a website? Who are you creating it for? What is your most important goal? How are you planning to build value?
2.) Research Your Target Market Who are you looking to help or serve? Where do they congregate? How can you speak their language? What are their biggest concerns? Who are industry leaders and competitors? What are their common problems and objections?
3.) Plan & Organize Your Pages Plan out how many pages you will need Determine the purpose for each page in one sentence Organize your navigation’s intended order Sketch out what your home page intends to focus on Plan how you will balance your content and images Draft out a list of content for each page
4.) Brainstorm and Create Your Content Nobody knows your industry and market as well as you, write your own content! Have someone conduct and record an interview You can voice record it and hire someone to type it Discuss & Brainstorm over recorded phone call Encourage employees to submit ideas Outsource and hire copywriter when needed
5.) Design Your Style Guide You will need a logo You will need a color scheme You will need a style ( modern, vintage, etc.) You will need to select fonts Find examples of websites you like Consider branding and other design elements
6.) Find Or Create Your Images How To Get Pictures Stock Photo Websites Creative Commons ( Free) Hire a Photographer Take your own pictures How You Will Use Images Product Images for e-commerce Images for blog posts Graphics for social media Website Images
Creative Resources For Your Images Free DIY Tools Pixlr Canva Pixabay / Picjumbo PicMonkey Aviary App Word Swag App Paid Options Graphic River Shutterstock Dreamstime iStockPhoto 123rf.com
7.) Outline Your Home Page This is the most important page of your website! Have a clear and single call to action Keep it clean and simple Collect your visitor’s contact information Know your audience and purpose Keep your branding / language consistent
8.) Register Your Domain Register your domain name for 3-5 Years Keep it short and memorable Don’t make people think Keep consistent with branding Search for current Godaddy promo codes
9.) Select Your Platform Do it Yourself Tools Wix Weebly Squarespace Godaddy Sitebuilder Yahoo Sitebuilder Top CMS Platforms WordPress Joomla Drupal MODX
Why I recommend Self Hosted WordPress Very stable and scalable platform Community driven innovation Easy to use even for “newbies” Complete control and flexibility Easy to get help or do collaboration *1,000 more reasons could go here : (Maybe in a future presentation ;) )
10.) Choose Your Hosting What To Look For In A Hosting Company: Uptime and Reliability Tech Support Daily Back-Ups Customer Reviews & Reputation Email Features Ease Of Use SSL Certificate Pricing Security and Stability Average page load speed Storage / Bandwidth CMS Support Price point and affordability
Decision Time Next Steps … Hire Somebody OR Do It Yourself
Compare Benefits of DIY VS. Hiring DIY Website Option Great low (no) budget Option Comes with a learning curve Takes a good amount of time Some Tech Savviness required Great opportunity for new skills Hire Someone Need to have a budget Get ongoing professional input Quicker turn around time Saves you time and stress Do research to find right person
View 8 DigitalMarketing Strategies For Your Website Click Here To View This Presentation
Aida Rojas WordPress Entrepreneur, Genesis Designer, and Blogger. I am passionate about storytelling and content marketing. I help small business owners create growth focused digital marketing strategies . Connect With Me: Blog : AidaRojas.com Website : iSocialDesign.com Connect On TwitterConnect On LinkedInConnect On Google+