Creativity, Technology and The Future of Storytelling

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Michael Brenner NewsCred – Head of Strategy @BrennerMichael Creativity, Technology and The Future of Storytelling and some fun! #THINKCONTENT

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@BrennerMichael #THINKCONTENT

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#ThinkContent 2014 Recap The world has changed. Most marketing sucks. @BrennerMichael #THINKCONTENT Attract your audience through stories people love.

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of millennials said that a compelling advertisement would make them trust a brand more. 1% *Forbes/Elite Daily study, Jan. 2015. @BrennerMichael #THINKCONTENT

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6 @BrennerMichael #THINKCONTENT

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The Promise of Content Marketing: @BrennerMichael #THINKCONTENT . . . VERSUS BUYING IT! TO EARN YOUR AUDIENCE . . .

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The ones who are crazy enough to think that they can change the world are the ones who do. ” “ Steve Jobs @BrennerMichael #THINKCONTENT

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@BrennerMichael #THINKCONTENT

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If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better. @BrennerMichael #THINKCONTENT ” “

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Behind every piece of bad content is an executive who asked for it. @BrennerMichael #THINKCONTENT TWEET THIS!

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@BrennerMichael #THINKCONTENT

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We need to stop interrupting what people are interested in and be what people are interested in. Craig Davis ” “ @BrennerMichael #THINKCONTENT

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@BrennerMichael #THINKCONTENT

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Content Marketing is all the marketing that’s left! Seth Godin, 2008 ” “ @BrennerMichael #THINKCONTENT

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@BrennerMichael #THINKCONTENT

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17 @BrennerMichael #THINKCONTENT

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Ann Handley: “Take your brand out of the story . . . Make your customers the hero.” Our Natural Instinct Content Marketing What Brands Produce What Customers Want Charity @BrennerMichael #THINKCONTENT

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Joe Pulizzi: “Don’t build your house on rented land.” - Publish On Your Own Content Hub - @BrennerMichael #THINKCONTENT

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Brands need to take the phrase ‘acting like a publisher’ literally. ” “ Dietrich Mateschitz Founder + CEO, Red Bull @BrennerMichael #THINKCONTENT

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@BrennerMichael #THINKCONTENT

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The Future of Content Marketing is PROVEN ROI @BrennerMichael #THINKCONTENT

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Content Marketing ROI is 4X our traditional marketing spend. ” “ Julie Fleischer Sr. Director, Kraft Foods @BrennerMichael #THINKCONTENT

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We shifted investment from advertising to content marketing so we could shout louder than we spend. Beth Comstock CMO, GE ” “ @BrennerMichael #THINKCONTENT

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The Future of Content Marketing is VISUAL @BrennerMichael #THINKCONTENT

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27 @BrennerMichael #THINKCONTENT

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The Future of Content Marketing is FUN @BrennerMichael #THINKCONTENT

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29 @BrennerMichael #THINKCONTENT

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The Future of Content Marketing is FUNNY #ThinkContent @BrennerMichael

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@BrennerMichael #THINKCONTENT

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The Future of Content Marketing is ENTERTAINING @BrennerMichael #THINKCONTENT

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Examples of Brand Entertainment @BrennerMichael #THINKCONTENT

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@BrennerMichael #THINKCONTENT

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Your audience wants stories. Will you give it to them? @BrennerMichael