Понравилась презентация – покажи это...

Слайд 0

How to Become a ? www.rebekahradice.com CONTENT MARKETING Secrets to a SUPER-STICKY Strategy POWERHOUSE

Слайд 1

Content Marketing is connection marketing. It’s offering the right content to the right people with the right frequency and consistency.

Слайд 2

Relationship Marketing Building one relationship at a time.

Слайд 3

People Aren’t Numbers Are you still missing the BIG picture?

Слайд 4

Add Value How can you bring more to the table than you came with?

Слайд 5

Become a Valuable Resource Be unforgettable to avoid extinction!

Слайд 6

Borders vs. Barnes and Noble Why did Barnes and Noble survive? Innovation!

Слайд 7

The Key to Survival Looking to the future!

Слайд 8

What Does Content Marketing actually look like?

Слайд 9

It’s the content you create Blog posts, videos, webinars, presentations, Infographics and podcasts.

Слайд 10

It drives sales… boosts your bottom line and connects consumers to your brand. In other words - it helps you tell your story in a powerful and meaningful way.

Слайд 11

Great Companies… Tell great stories. They create an emotional bond with their customers.

Слайд 12

Coca-Cola has been telling their story through compelling campaigns since 1944.

Слайд 13

It’s all about YOU! Stories: Create differentiation

Слайд 14

Stories: Allow you to stand out in a crowded marketplace

Слайд 15

Stories: Offer maximum impact with less effort

Слайд 16

And making an impact is more important than ever before. Twitter has 284 million monthly active users Instagram has 300 million monthly active users Facebook has 1.35 BILLION monthly active users 74% of online adults (ages 18+) use social networks regularly 23% are on Twitter 71% are on Facebook

Слайд 17

Creating more content? Posting more often? Racing to keep up? How are you standing out?

Слайд 18

The differentiator is you. It’s your message and the value you provide to your community.

Слайд 19

Have you said this… I don’t know what kind of content to produce I don’t know what my customers want I don’t know how to research my audience I don’t know how to promote my content I don’t know how to reuse my content

Слайд 20

1. Define Objectives: Raise awareness Extend your reach Build thought leadership Grow your brand Launch a product Promote a book

Слайд 21

2. Drill down into specific goals: “Raise awareness around a social media training system to add 500 new members into the program.” “Build thought leadership through the launch of my New York Times Best selling book.”

Слайд 22

3. Do your research! Who is your target market? What do they look like, do for a living and what problems do you solve?

Слайд 23

4. Identify content What do you have and what will you produce? To become a content marketing powerhouse, you have to create SHARE WORTHY content!

Слайд 24

Create and Curate Share content that resonates with your audience Use the right tools! Post Planner BuzzSumo Twitter Lists

Слайд 25

5. Understand each social network How will they support your objectives? Facebook - Attract Potential Clients Twitter - Build a Credible Reputation Google Plus – Connect with Like-Minded Business Professionals Pinterest – Tell Your Visual Story Instagram – Diversify Your Marketing Efforts YouTube – Drive Traffic to Your Website and Blog

Слайд 26

6. Commit To a consistent content creation and posting schedule.

Слайд 27

7. Get involved In the conversation. Be a giver, not a taker! Use Tools to Listen, Respond, Share and Stay Interactive Sprout Social Buffer Tailwind

Слайд 28

8. Create a system Excel Google Calendar Co-Schedule (WordPress) Social Media Tools: Sprout Social Buffer

Слайд 29

9. Promote! Use social media to spread the word!

Слайд 30

10. Create your daily workflow Rinse and repeat!

Слайд 31