'

The Essential Guide to Website Redesign

Понравилась презентация – покажи это...





Слайд 0


Слайд 1

We drive revenue. Not just clicks and traffic. / About Webmarketing123 Paid Search SEO Content Creation Website Design


Слайд 2

1. How can I ask questions? 2. Can I have a copy of the slides? Tweet @webmarketing123, tag your tweets with #123webinar, or type in the chat box. Yes! We’ll email you a copy after the presentation. FAQs


Слайд 3

Effective design goes beyond looks.


Слайд 4

You need an SEO game plan.


Слайд 5

Otherwise, you run the risk of: 1 Expensive changes that could have been easily implemented during the design process. 2 Missed conversion rate best practices (CTA placement and tracking issues). 3 Optimizing for internal jargon rather than targeting keywords your audience is actually using.


Слайд 6

On the Agenda


Слайд 7

Evaluate current SEO strategy. 1 / Run a Current Site Analysis First, identify top ranking landing pages and keyword themes. SaaS CRM Solution “How to Choose the Right CRM” “Compare the top SaaS CRM Platforms” “CRM Pricing” Use Google Analytics to identify top converting landing pages and keyword themes.


Слайд 8

Evaluate current SEO strategy. 1 First, identify top ranking landing pages and keyword themes. You’ll need a keyword mapping doc to help you figure this out. / Run a Current Site Analysis


Слайд 9

Evaluate current SEO strategy. 1 Assess current inbound link profile & indexed pages. 2 3 Get a list of your inbound links from Google Webmaster Tools. Ask the link source to remove the link. Use the Google disavow tool on all bad links. Conduct a link profile audit to identify bad links. 1 4 Submit your new site for Google consideration. 5 / Run a Current Site Analysis


Слайд 10

Evaluate current SEO strategy. 1 Use this opportunity to fill gaps in current keyword strategy. / Run a Current Site Analysis


Слайд 11

Check for healthy conversion rate. 2 Organic CVR should not be < 1% Paid CVR should not be < 4% Start with Google Analytics “Acquisition Overview” Report. / Run a Current Site Analysis


Слайд 12

Check for healthy conversion rate. 2 Funnel Stage Offer Type Top Middle Bottom Educate prospects on the value of digital marketing & foster thought leadership. Build the business case for why the prospect needs to invest in your product or service. Give the prospect a reason to choose you over your competitors. Evaluate content effectiveness by funnel stage. / Run a Current Site Analysis


Слайд 13

Check for healthy conversion rate. 2 Compare performance with the GA “Devices” report. Mobile should convert at about 30% of your desktop conversion rate. / Run a Current Site Analysis


Слайд 14

You have 7 seconds to answer these 3 critical questions: Check for healthy conversion rate. 2 Think of each page as an entry point. 1 Where am I? 2 What can I do here? 3 Why should I do it? / Run a Current Site Analysis


Слайд 15

On the Agenda


Слайд 16

The time for mobile is now. / Embrace Responsive Design 1 2 3 Google launched mobile-friendly labels in November 2014. As of April 21st, Google rewards and penalizes site search rankings based on mobile criteria. Google now includes relevant app content in SERPs for signed in users. Google has taken big steps to improve its mobile search experience:


Слайд 17

The time for mobile is now. / Embrace Responsive Design Find out if Google thinks your site is mobile-friendly today! Source: Google Webmaster Central Blog 1 Check if your site has the mobile-friendly search label. 2 If not, get a full list of mobile issues from Webmaster Tools’ Mobile Usability Report. 3 Check individual pages with Google’s Mobile-Friendly Test. 4 If you have an app, implement indexing for search now.


Слайд 18

The time for mobile is now. / Embrace Responsive Design Especially if you have an email like this from Google Webmaster Tools: Yikes!


Слайд 19

Yes, B2B marketers. This applies to you, too. Marketers should embrace mobile. / Embrace Responsive Design


Слайд 20

Get on the fluid grid. 1 Make sure those CTAs don’t get lost! Source: Market8, “A Guide to B2B Responsive Web Design” / Embrace Responsive Design


Слайд 21

Make all content accessible - always. 2 No matter how the grid slides, make sure users can navigate to all sections. Source: Moz, “The SEO of Responsive Web Design” / Embrace Responsive Design


Слайд 22

Optimize for touch screen. 3 Source: WebDesignerDepot, “How to Design a Responsive HTML Email” Leave enough space around your buttons to avoid a frustrating mobile UX. / Embrace Responsive Design


Слайд 23

Build for speed. 4 Source: SmashingMagazine, “SEO for Responsive Websites” Check mobile load time with Google’s PageSpeed Insights. / Embrace Responsive Design


Слайд 24

On the Agenda


Слайд 25

Build a smart navigation structure. 1 / Above All, Maintain SEO Mobile Enterprise SMB Other Relevant Internal Pages Mobile SMB Enterprise Optimize for indexing: 1 Thematically group pages. 2 Create quality content within each keyword theme. 3 Link pages within keyword groups. 4 Include HTML and XML sitemaps.


Слайд 26

Build a smart navigation structure. 1 Use 301 redirects if necessary. 301 redirects tell Google you’ve moved. The value of inbound links will eventually be associated with the new website. / Above All, Maintain SEO


Слайд 27

Maintain on-page optimization. 2 1 Make sure each page description and title tag reflect all keyword and content updates. 2 3 Check all anchor text to ensure consistency with keyword and content updates. Review URLs for proper structure and keywords. Check for any broken links. Double check each page! / Above All, Maintain SEO


Слайд 28

On the Agenda


Слайд 29

QUESTIONS? ASK AWAY!


Слайд 30

e: results@webmarketing123.com t: 800. 619. 1570 Get a custom search assessment from our team! Sign up today and we’ll cover: Where you rank in relation to competitors Measure revenue opportunity from Search What you can do to accelerate results now Mike Turner, Webmarketing123 Director of Business Development Thanks! results@webmarketing123.com 800. 619. 1570 Let’s Talk!


×

HTML:





Ссылка: