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Jai.Kotecha@ogilvy.com @OPRLondon

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CONTENT WITH INTENT Jai.Kotecha@ogilvy.com @OPRLondon


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THE USUAL SUSPECTS


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A POINT OF VIEW


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A PROCESS TO DRIVE RESULTS


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ADDRESSING A BUSINESS ISSUE IN REAL TIME


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‘N’ = NEWSROOM  


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TIMELY AND RELEVANT.


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TIMELY AND RELEVANT.


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TIMELY AND RELEVANT.


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INSPIRE AND INFORM TO PERFORM 8310 730 4047 272


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#BestPerformingPosts 8310 730 4047 272


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…AND DRIVING BRAND THINKING


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IN A BIG WAY


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NEWSROOM CHECKLIST Use fast, intelligent research Choose relevant conversations Make the process simple Have a back up plan Multi-disciplined team Small, nimble client partnership Templates save time Track, test and learn


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FRESH THINKING


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‘O’ = ONGOING


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INSIGHT-LED APPROACH


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INSIGHT-LED APPROACH


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TEST AND LEARN


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RESPONDING TO USERS


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ONGOING CHECKLIST Use research – trends, audience, business Experiment – tap into content trends Ask your audience, and listen Create once for many Support Use learnings and analytics


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‘W’ = WOW!


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EXTENDING EVENT BASED ATL


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OPEN UP


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NEWSROOM CHECKLIST Short term incentives for long term loyalty Make the audience feel special Don’t show someone else’s party Have rewards ready Move on (learn) stronger


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FINAL THOUGHT


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THANK YOU Jai.Kotecha@ogilvy.com @OPRLondon


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