5 Social Trends & What They Mean for Your Strategy

Понравилась презентация – покажи это...

Слайд 0

5 Social Trends & What They Mean for Your Strategy

Слайд 1

What We’ll Cover Introductions Trends Take Action Predictions

Слайд 2


Слайд 3

We curate, create, and connect content that gets you results. About Likeable

Слайд 4

2015 Social Media Trends

Слайд 5

The destination is off social; don’t be afraid to take your community there

Слайд 6

Driving Off Social Sites Truly owned vs. leased More like Velcro than glue The Buzzfeed model Aggregators

Слайд 7

Attention spans are growing

Слайд 8

Attention Spans Are Growing Technology allows (and encourages!) it Long form and episodic video Long form written Tease content on social Create sequential advertising strategies to drive results

Слайд 9

Your brand trumps your product; your content should reflect that

Слайд 10

Content Trumps Product Content should blend in with feeds No one wants to stop their scrolling and say “That’s a great ad!” Leverage influential ambassadors KISS

Слайд 11

Now you see me; now you don’t: Users love disappearing media

Слайд 12

Disappearing Media Snapchat Meerkat & Periscope Whisper, Yik Yak, & Secret (RIP) Write it in pencil

Слайд 13

Consumers expect real-time brand commentary

Слайд 14

Real-Time Content Looking spontaneous doesn’t mean you are spontaneous Eliminate barriers Post in the right place

Слайд 15

Take Action!

Слайд 16

Tips & Tricks Driving off social Create a compelling blog Test small microsites vs. changes to your whole website Longer attention spans Choose your own adventure Periscope/ Meerkat requires less slick production Great content wins Start with UGC Find your visual mission statement Disappearing media Test Snapchat in “safe ways” i.e with employees or prospects Watch first Real-time content Create categories and topics that your brand will get involved in Fire drill your processes

Слайд 17

And Remember If talking about emojis isn’t right for your brand, don’t talk about emojis.

Слайд 18


Слайд 19

Facebook advertising will be everywhere – and likes won’t matter Less talk about Gen-Y and more focus on Gen-C Multimedia creation will become mainstream Ad platforms will catch up to Facebook Predictions

Слайд 20

Learn more about social media trends and how to get real results from your efforts; Contact Likeable Media Today! contact@likeable.com 212.660.2458

Слайд 21

240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | michele@likeable.com