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Visual Marketing & Visual Commerce

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Visual Marketing & Visual Commerce UGC Photos | Trending Pins | Instagram | Pinterest


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1+ Trillion Photos Uploaded Annually 20,000 Photos Per Second on Social


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Content is the new Creative


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UGC Photos == Authentic Media Type


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2 Types of UGC Photos Aspirational (influencers/artists/bloggers) Authentic (advocates/customers/fans)


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3 ways to collect UGC Photos Run a UGC Contest Create a Campaign Hashtag Find UGC and get rights


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UGC Rights & Permissions Explicit (Ask the User) Implicit (Hashtag policy)


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Millenials say that UGC has influenced what they buy 84% Double Digit love for UGC Photos 28% 25% Lift in Brand engagement with exposure to UGC Higher Conversion from Authentic UGC vs product shots (Source: Comscore, Laundry Service)


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KPIs from Brand Posted Photos on Instagram


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3 Best Use Cases of UGC Photos


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Use Case 1: Commerce from UGC Photos


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Use Case 2: Scale Content Marketing with UGC


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Use Case 3: Stay on top of Visual Trends


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PIQORA: Visual Marketing & Commerce Solution


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PIQORA’S MISSION Generate ROI from Socially Validated Photos


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Talk to us at hello@piqora.com Visit us at www.piqora.com


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