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@matt_siltala

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@matt_siltala


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3 @matt_siltala


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4 @matt_siltala


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5 @matt_siltala


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6 @matt_siltala


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7 @matt_siltala Your audience Your message


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8 90% of information submitted to the brain is visual Visual images process 60,000 times faster {we are talking in nano seconds here, but still…} 40% of people respond to visual information over print For the rest, visual information reinforces the message @matt_siltala 65% of the population are visual learners-pictures reinforce text Videos on landing pages increase conversions by 90% Posts with visuals receive 94% more page visits and engagement 60% of consumers are more likely to click on a business whose images appear in search results


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9 @matt_siltala 90% of information submitted to the brain is visual Visual images process 60,000 times faster (we are talking in nano seconds here) 40% of people respond to visual information over print Visual information reinforces the message


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10 @matt_siltala Humans are not for written language. . Says neuroscience and reading researcher, Maryanne Wolf


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11 @matt_siltala


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12 @matt_siltala 65% of the population are visual learners-pictures reinforce text


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13 @matt_siltala Videos on landing pages increase conversions by 86%


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14 @matt_siltala Posts with visuals receive 94% more page visits and engagement


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15 @matt_siltala We’ve actually developed a language of images


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16 @matt_siltala


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17 @matt_siltala


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18 @matt_siltala complex judgements and analyses are going on


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19 @matt_siltala complex judgements and analyses are going on Your audiences are sophisticated


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20 @matt_siltala


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21 @matt_siltala They are engaged


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22 @matt_siltala They like to contribute and share content


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23 @matt_siltala Social Media allows a platform to engage with others


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24 @matt_siltala Visual content is important in their lives (photo and video)


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25 @matt_siltala 70,000,000 Pinterest Users (most are women in the US) Pinterest’s numbers aren’t public


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26 @matt_siltala 60,000,000 Photos shared every day 300,000,000 Instagram Users 200,000,000 Active monthly users


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27 @matt_siltala 216.7 MILLION Blog posts 120% INCREASE in active users on Tumbler (from May to Nov 2014) 99.7 BILLION Blog posts (as of Dec 28, 2014)


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28 @matt_siltala 120% 45% 57% 111% 64% 36% 27% 54% 26% 18% 13% 25% 16% 12% 6% 2% Growth in members Growth in Active users


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29 @matt_siltala


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30 @matt_siltala Before After


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31 @matt_siltala


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32 @matt_siltala Sharp, interesting images


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33 @matt_siltala Bright colors, sharp contrast or stylized images


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34 @matt_siltala White background with a clean subject is most visible


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35 @matt_siltala Have a good graphic designer. It saves time in The long run!


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36 @matt_siltala


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37 @matt_siltala …gives them a main idea Good visual content… …gets to the punch line …saves your audience time by highlighting important info …simplifies complex info


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38 @matt_siltala


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39 @matt_siltala …know your audience …find their niche …be social …include valuable content


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40 @matt_siltala Keep track of data Surveys Call them Thank them Know your audience


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41 @matt_siltala Tumblr is emerging as a formidable social media site for marketing Fastest growing in new active users Perfect for multimedia and visual posts Visuals with short text are key Create a Tumblr blog focused on the same interests as your potential customers Follow users with the same interest as your business/Tumblr blog Easier to gain a following by following others first Find their niche


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42 @matt_siltala “I’m in a chillin’ mood today. Found it here (link).” Pictures of products are a natural fit on Tumblr


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43 @matt_siltala Social media interactions should focus on the SOCIAL Social media is a platform for connection and conversation Interesting and relevant visual content on social media gets you noticed Be Social


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44 @matt_siltala Because you’ve taken time to get to know your audience, you know what is valuable to them: funny thought-provoking useful discounts Include valuable content


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45 @matt_siltala A picture is worth a thousand words... ...just don’t forget the caption!


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46 @matt_siltala The visual content draws your audience in The text keeps them engaged People always look for the caption to tell them what they are seeing Fabulous Headlines are essential Interesting copy is a must--even if it just gets skimmed Visual content works with copy


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47 @matt_siltala Make a connection Encourage comments Encourage shares-fun content people want to bond over Call to action


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48 @matt_siltala A simple call to action helps YOU pinpoint what your goal is with visual content and helps your AUDIENCE (potential customers) know how to respond: Share your own adorable pet photo What’s your favorite cat? Know someone who’d like this article? Share it! Follow us on ____ Buy now and save $___ Call to action


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@matt_siltala


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